Category: Guest Post

Guest Post
How an Effective Website Is Its Own Form of Social Media

By Brian Robson Perhaps the most “social” kind of online communication, within the commercial history of the Internet, is the oldest and least likely form of social media: A business website, which should be dynamic by design and informative by intent, where the entire site – from the use of color and illustrations to the quality […]

Guest Post
The 4 Most Important Startup Helpers for 2016

By Nate M. Vickery In modern day and age leveraging social media marketing is an utterly essential strategy for both local businesses and larger, more ambitious startups. If you’re keeping track of current events in the world of digital marketing you are certainly aware that at this very moment success in the world of eCommerce is […]

Advertising
Why Mobile Marketing #Advertising Spend Is Increasing

By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]

Big Data
Democratizing Data and #SocialMedia: Mass Meets Class

By Dr. Rahul Razdan The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed. For there is no reason why entrepreneurs […]

Business Reputation
Social and Successful: Not a Cause and Effect Relationship

By Brian Robson A reminder to individuals and companies “obsessed” with social media at the expense of conventional – and indispensable – offline offerings like excellent customer service, technical expertise, attentiveness, and personal respect and professional responsiveness: There is no post or tweet, there is no comment or link, and there is no text message or […]

Business Reputation
Creating #SocialMedia Love with Each Post and Tweet

By Dave Ratner For all its alleged power and influence, social media is, for too many companies and consumers, an antisocial assortment of withdrawn individuals and communities: There is plenty of talk – there are monologues in every voice and volume of sound, from murmurs and whispers to shouts and screams – but little dialogue; […]

Guest Post
Anti-Social Media Driving Twitter in the Age of Terror

By Dr. Julie Albright If you doubt the efficacy of social media – rather, if you want to see the greatest discrepancy between what so many marketing experts and their respective agencies claim to do versus what a specific group can do – look at the shell casings, police tape, memorial flowers, candles and photographs […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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