By Tracey Clayton Are your children struggling with learning? Do they have difficulty grasping the concept of mathematics? Many parents find themselves in a delicate position as they cannot find an interesting way to make their children enthusiastic about learning. This is not something that should discourage you. The trick is to make learning a fun […]
Guest Post
Personalize Your Social Marketing with a Sociable Video Personality
By Dave Ratner Personalization is the essence of branding and promotions. If a business owner can lend his voice to a good or service, if consumers can hear the individual behind a company – if they can listen to the namesake of a retailer or a maker of a particular line of products – then […]
The Most Affordable Social Media Tools for Your Startup
By eaHELP President, Tricia Sciortino It’s a beautiful time to be an entrepreneur. Having access to social media marketing tools like Facebook, LinkedIn, Twitter and Instagram means that you can reach (quite literally) thousands of prospects for a very small investment. But effective social media marketing, while budget-friendly, still take some upfront work in terms of […]
Trading with Trust: Social Media and the Sharing Economy
By Lewis Fein If you seek the social activity that best fits the power of social media, look to the past so you may see the future: Look to the timeless practice of bartering, or the rise of the “Sharing Economy,” in which technology allows people the world over to exchange goods and services without […]
How an Effective Website Is Its Own Form of Social Media
By Brian Robson Perhaps the most “social” kind of online communication, within the commercial history of the Internet, is the oldest and least likely form of social media: A business website, which should be dynamic by design and informative by intent, where the entire site – from the use of color and illustrations to the quality […]
The 4 Most Important Startup Helpers for 2016
By Nate M. Vickery In modern day and age leveraging social media marketing is an utterly essential strategy for both local businesses and larger, more ambitious startups. If you’re keeping track of current events in the world of digital marketing you are certainly aware that at this very moment success in the world of eCommerce is […]
Why Mobile Marketing #Advertising Spend Is Increasing
By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]
Democratizing Data and #SocialMedia: Mass Meets Class
By Dr. Rahul Razdan The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed. For there is no reason why entrepreneurs […]