Social network marketing refers to the use of social media platforms such as Facebook, Twitter or Instagram, to promote a certain product or service. The main goal of social network marketing is to create content that users will share on the internet and thus helping a company increase brand exposure. However, there are some rules […]
Inbound Marketing
Inbound marketing strategies and observations in the San Francisco Bay Area.
5 Things Experts Don’t Tell You About #Inbound Marketing (That You Really Need to Know)
By Heather Baker Most business owners looking to scale inevitably reach that full point when it comes to outbound marketing (empty promises and a clear lack of results will do that). When that happens they turn to its trendier and more reliable cousin for those previously elusive sales leads. You know, the ones actually worth pursuing. […]
The Numbers and Science Behind the Perfect Blog [Infographic]
From First Site Guide If you’re starting a blog, you probably have questions. How many people have blogs? How many people use blogs? How do you blog? Well, we’ve run the numbers and we’ve collected them into this awesome infographic. Why did we collect them into an infographic? Well, if you read the infographic, you’ll […]
Last Year’s Content Marketing Ideas That Are Still Trending in 2016
By Nate M. Vickery Digital media consumption has increased by nearly 50% in the last three years, which means people are turning to online sources for content more and more. The market is getting overcrowded, and having just a clever “click-bait” headline is simply not enough anymore – if it ever was. According to research done […]
Why Visual Content Is the New Black in 2016
By Chloe W. Miller When Dr Oetker started printing recipes on the baking powder bags back in 1891, I doubt he would ever think that he, along with John Deere will have been called the pioneers of content marketing more than 150 years later. From recipes and farmer magazine to infographics, blog posts, we’ve basically […]
The Ultimate Reference on Ways to Promote Your Content
By Mike Dane “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same parallel to the old philosophical adage could be drawn when it comes to promoting your content. It’s a jungle out there, especially when it comes to Internet. Over 14.3 Trillion webpages […]
These Boots Are Made for Walkin’ – and Talkin’
By David Muller, Founder and CEO of DCM Fabrication In the debate about the cause and effect of business success, in this discussion about whether social media creates brands or enhances existing ones, I have a different answer: Origins matter less than originality of thought, and consistency of quality across all platforms – real and virtual; […]
Why We Love Visual Storytelling
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]