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Category: Inbound Marketing

Content Marketing
thepulse
Video is Essential to Great Content Marketing: Interview with Pulse Network [VIDEO]

As published on Social Media Today When it comes to content marketing, video is vital. Your customers and potential customers are watching and sharing more video than ever. The recent Vineapp and Instagram video battle demonstrates technology is making it easier to both produce and consume. Viewers are watching it everywhere: at work, at home and on […]

Business Reputation
Brands
Demystifying the Art of Building Your Twitter Brand

As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. […]

Brand Management
6-tools
6 Tools to Improve Your Inbound Marketing Efforts

Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put […]

Content Marketing
4-month-old-baby-in-hoodie
Content Marketing Can Get You Pregnant

As written for SocialMediaToday As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done  correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a Company, recount a chain of events that […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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