Social Marketing Fella

Category: Infographic

Business Blogging
Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

Big Data
Unlocking Big Data Means Truly Understanding the Customer Journey

As published to SmartDataCollective End-to-end big data analytics application provider Datameer found the most prevalent use case for big data is to better understand customer analytics. With consumers now interacting with companies across multiple, measurable channels, their interactions produce data that businesses can use to better respond to and anticipate customer needs. Azita Martin, Chief Marketing […]

Advertising
STUDY: Facebook Rivals Authority of Print as Top News Source

New findings from the 2015 Next Generation of Commerce study, released last month by Acquity Group, part of Accenture Interactive, reveal untapped opportunities for brands across nontraditional spaces, especially with younger generations. The study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations […]

Everything Else
Silicon Valley’s #SoLoMo Is Much Mo’ Than an HBO Jab

As published to Technorati  Social local mobile Poor SoLoMo…. “We’re Mo-Lo-So, bro,” is a facetious line from the new, hit HBO series, Silicon Valley, poking fun at the misunderstood acronym. Such high hopes in it’s infancy, SoLoMo become the thing of jokes and confusion, years later. Here’s what happened. SoLoMo: Early years The acronym, coined […]

Case Study
Canine Inequality in Social Media [Infographic]

Our social pets New data from Kloff, the top app for pet photo-sharing, reveals the latest trends in pet-related social media activity on a global scale. “It’s not just about taking a photo of a pet. It’s about branding your pet’s unique personality through the photo,” explains Jane Chung, Co-founder of Klooff. She continues, “Is your cat […]

Infographic
Crowdfunding: Nonprofit’s Newest, Sharpest Financial Weapon [Infographic]

While the boon of crowdfunding has become a valuable financial leveling tool for entrepreneurs and startups, it’s been noticeably valuable for nonprofits, as well. As many of popular business crowdfunding sites like Kickstarter and indiegogo, also allow individuals to solicit donations for charities, there’s an entirely nonprofit-focused suite of players in the social finance marketplace. Sites […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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