As written for Social Media Today When Staples asked business owners to select one marketing wish, Facebook prevailed. The office and stationary supply giant recently surveyed 500 assorted businesses in an online poll, asking: “If you were given one wish to be granted, either a one-time Super Bowl Ad, a Facebook page with 2 million […]
Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station […]
As published on SocialMediaToday Like to knit? You’re not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond being just fun and vocational, to life-changing, problem-solving, and entirely supportive. Divorce360 offers a private community for those contemplating, going through, or […]
Mastercard, in partnership with Prime Research, just its Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. Two prominent themes emerged from the research: A high volume of conversation and consumer interest in adopting mobile payments, and Confusion over the array of options available today as barriers to entry. About […]
If the top brands buying ads for this year’s Super Bowl went head-to-head in a Social Bowl, who would win? SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their recent infographic identifies the top brands across tech, beverage, food, and automotive. Each […]
January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In […]
From Convince & Convert It has been my pleasure to work with ExactTarget in 2012. The company’s products, “Orange” culture, and marketing expertise are superb. I am delighted to be cited as #17 on this exclusive list.
As published on Social Media Today and Business2Community The 2012 results are in, and Black Friday meant large volumes of transactions for U.S. retailers. With the proliferation of mobile computing, much of this volume occurs in the eCommerce space. Our interactive infographic captures this year’s trends and developments.