Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And social media has compounded its reach and effectiveness. Powerful statistics like this leave little debate about the power of the social word: 60% of millennials rate products and services online, […]
Infographic
Martini Media Study: Affluent Spend More, Despite Larger Consumer Sentiment [Infographic]
As written for Technorati A CNN/ORC International survey released today indicates thirty-five percent of those questioned consider today’s economic conditions “very” or “somewhat” good. This marks a steady rise in CNN polling on the percentage who say things are good right now, from 26% in December to 31% in March, 33% in May and 35% now. Consumer sentiments have a […]
Does Email at Work Create Resentment? [Infographic]
As written for Social Media Today Of all the communication methods in the workplace, 43 percent say email is the one most likely to create resentment between senders and receivers —this according to a new survey from CPP, “The People Development People,” and publishers of the Myers-Briggs® personality assessment. In a popular article I wrote last year, the company examined which […]
Survey Reveals Having Facebook Fans Tops #SMB Wish List [Infographic]
As written for Social Media Today When Staples asked business owners to select one marketing wish, Facebook prevailed. The office and stationary supply giant recently surveyed 500 assorted businesses in an online poll, asking: “If you were given one wish to be granted, either a one-time Super Bowl Ad, a Facebook page with 2 million […]
How Airlines Are Embracing Social Media (Infographic)
Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station […]
12 Strange & Unique Social Networks You’ve Never Heard Of (Infographic)
As published on SocialMediaToday Like to knit? You’re not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond being just fun and vocational, to life-changing, problem-solving, and entirely supportive. Divorce360 offers a private community for those contemplating, going through, or […]
Study Shows Mobile Payments Popular for Innovation, Convenience, Speed
Mastercard, in partnership with Prime Research, just its Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. Two prominent themes emerged from the research: A high volume of conversation and consumer interest in adopting mobile payments, and Confusion over the array of options available today as barriers to entry. About […]
The Social Reach of Super Bowl Brands [Infographic]
If the top brands buying ads for this year’s Super Bowl went head-to-head in a Social Bowl, who would win? SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their recent infographic identifies the top brands across tech, beverage, food, and automotive. Each […]