Internet marketing strategy trends and observations in the San Francisco Bay Area

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Why Internet Marketing Is Essential for Law Firms

Attorneys and law firms have come a long way from the era when regulators didn’t allow them to advertise. With the unlimited reach that the Internet offers, there’s really no reason for you and your firm not to have some kind of online presence. Good marketing isn’t rocket science, either. As you’ll see, all you […]

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7 Tips to Find Micro-Influencers on Social Media

Written By: Irene Fatyanova Strong online presence is essential for business success, which isn’t a bad idea because digital marketing is cost-effective, but it yields numerous benefits. Before, internet marketing revolved around ads, but according to some estimates, about 32% of internet users will use ad blockers in 2017. Think that’s a meaningless number? This will […]

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Reasons You Should Hire an Outside Marketing Agency

Typical creative marketing agencies use all sorts of ways to attract consumers’ interest. They focus on conventional media channels, such as television, radio, live events and even increasingly digital channels as well. There are many great reasons on why you should work with an outside marketing creative agency, rather than do some tasks in-house. In […]

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Is Traditional or Digital Marketing Best For Your Business?

With a variety of digital and traditional marketing methods available, marketers are now facing tougher choices than ever before about the best marketing strategies for them. But are there types of marketing that suit different industries better? Leaflet distribution specialist Direct Letterbox Marketing has compiled some data on the best marketing methods for different industries. […]

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How Small Businesses Can Increase Their Sales With SEO And SMM

Small business owners can create an extremely powerful presence for themselves in the digital world. There are many tools available for a small business and some of them are: SEO or search engine optimization. SMM or social media marketing. Email newsletters. Search engine marketing or SEM Most of these tools will directly, and indirectly help […]

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Do You Rely on Digital Marketing Methods? Don’t Overlook Direct Mail

As today’s media landscape keeps changing, marketers should hurry up and adapt their strategies. There’s an ever-growing number of online platforms and media channels that spread information, which means savvy brands must be open to change to evolve. Way too often, businesses allocate cash to tactics and strategies that follow the most recent trends. From […]

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5 Marketing Processes That You Need to Automate Now

Written By Disha Dinesh In a world where consumers have instant access to information and the ability to purchase, everything is real-time. The dynamics of businesses involve far more variables than they did say 10 years ago. In today’s age a customer’s complete brand experience matters, and to manage it you have to consistently perform on […]

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The Importance of Lead Validation In Internet Marketing [SlideShow]

When your conversions start rolling into your site, you want to have a system set up to separate the good from the bad. If you start combining them all into one group, better known as conversion data, you will be losing a lot of important data that can help you better scale your lead generation […]