Internet marketing strategy trends and observations in the San Francisco Bay Area

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Imperva Web Study: Humans Take Back the Web

Much has changed in the general understanding of bots since Imperva first revealed them to be responsible for the bulk of all website traffic. Today, it is not uncommon to find entire articles (including their own) dedicated to the study of individual bots: their HTTP footprints, points of origin and the nuances of their behavior. […]

Business Blogging Content Marketing Inbound Marketing Infographic Internet Marketing Strategy Marketing Strategy Social Media Marketing

Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

Business Blogging Content Marketing Inbound Marketing Internet Marketing Strategy

7 Great Ways to Improve Your Content Marketing Strategy

As published to The HuffingtonPost It’s time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, you’ll be on your way in […]

Advertising Internet Marketing Strategy Latest

Reaching Customers with Advertising: Why Cheaper Isn’t Always Better

As published to Huffington Post Businesses usually only allocate a certain amount of money each year for advertising, hoping to reach as many customers as possible from that. This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the […]

Growth Hacking Internet Marketing Strategy Latest Marketing Strategy Sales Strategy

Is Growth Hacking a Trend or Here to Stay?

Is growth hacking simply a trendy buzz word or is there more to it? Just how does the job description for a growth hacker differ from a “regular” marketer? Or is this actually a fancy way to describe a marketing professional? Let’s take a look at the growth hacking phenomenon and how it will revolutionize […]

Internet Marketing Strategy Social Analytics Tech Conferences

5 Key Questions to Calculating Lifetime Social Value

As written for SocialMediaToday This was my second year at last week’s Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK’s Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the science of social media measurement. I continue to be […]

Content Marketing Inbound Marketing Internet Marketing Strategy Marketing Strategy Mobile Trends & Tech Social Media Trends

Beneath the Surface: 5 Social Media Predictions for 2013

For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath […]

Brand Management Internet Marketing Strategy Social Media for Business Social Media Trends

Amazon and Enterprise Social – Funny Binder Reviews Can Be Good Business

As written for Social Media Today and Business2Community A funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As social media marketers, we’re even more powerful when we can recognize the potential for one and ignite it, […]