As written for and published by Social Media Today Jeffrey L. Cohen, of Radian6, spoke about this at the CloudForce Conference in San Francisco last week. It comes down to offering valuable content and building a trusted relationship as key elements to your sales and marketing strategy. People have very short attention spans, and businesses that understand this are producing a frictionless […]
Internet Marketing Strategy
Internet marketing strategy trends and observations in the San Francisco Bay Area
Eerie Eyeballs: Groupon’s Gamification
Gamification for Business As originally published in SocialMediaToday.com First, let me start off by stating, my only affiliation with Groupon is that I used ’em last week at Kennedy’s Irish Pub & Indian Curry, here in San Francisco (yes, there is such a place). Next, let’s level-set on definitions, and give a little background for any newbies. […]
Why Your Online Reputation Matters to Your Business
Internet Marketing Strategy & Your Business Reputation The rules of the game have changed. One negative blog post or product review can spread online in a flash and change the direction of a company and your internet marketing strategy needs to accommodate for this. New business partners, customers and want to learn as much as […]
Am I an “Intrapreneur”?
Internet Marketing Strategy Intrepreneur ‘in-tra-pre-noor’, n. a person who organizes, maintains and takes responsibility for an internet business venture. It used to be that starting any business was a somewhat daunting task. But in today’s world of brilliant tools and brilliant channels what you really need is drive, a solid internet marketing strategy, and a brilliant […]
Inbound & Internet Marketing 101
Inbound Marketing There are three key basics to promoting your online business online. There is certainly much to gain through good inbound marketing on the internet, and little to become lost. In case you company is internet based from the outset, this can be a no-brainer, without a doubt. But it works rapidly changing over the […]
Internet Marketing: Why People Buy
Internet Marketing When people do not buy from you, it is because they do not want what you are offering. They may need what you are offering and not know or acknowledge that need, but the bottom line is they do not want it. Save lots of time, effort and money by targeting your postcard […]
Internet Marketing Strategy: Get What You Give
Internet Marketing Strategy Being online is not only about getting your piece of pie, it’s also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you, and some of these include: Search engine […]
The “AT&Ts” of RSS Marketing
Your RSS Strategy Is Critical to Your Overall Marketing Strategy The problem with RSS in most marketing plans is that the marketer doesn’t really go beyond providing a simple RSS feed for your brand news. To get started the right way you need to segment RSS as a critical element of your overall content placement strategy. […]