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Everything Else
Five Things to Consider Before Franchising A Business

Franchising your business is a great way to expand your business, reach new customers, and generate more revenue. But, franchising is not right for everyone. Here are the five things you need to consider before deciding whether or not your business is ready to franchise: 1: Profitability Before a franchisee buys into a business, he […]

Latest
Five Ways You Can Save Money with Marketing

We’ve all had a rainy day, things just don’t seem to want to go our way, no matter how hard we try. When cutting costs, a surprising amount of people opt for marketing to be among the first, if not the first on the chopping block. In reality, this is a very misguided decision. Marketing […]

Latest
Why Bespoke Exhibition Stands Are Worth the Time and Money

It’s so difficult to separate yourself from the competition with all the new creative marketing technologies out there. However, in this competitive rat race, it pays for your company to stand out and get noticed. This is especially important at business exhibitions and trade shows, where each exhibition stand is competing with one another. If […]

Big Data
Why Every Business Owner Should Understand Big Data

Most businesses have a general understanding of what big data is. Yet many of these same companies don’t put that data to good use. This would likely not be the case if they understood the “what,” “where,” “when,” and “how” of big data. When you truly understand data, you’ll see why it’s so integral to […]

Latest
Why Startups Should Focus on Branding Early On

Beginnings are hard. For everything in life. But if you start well, with every intention of giving your best, you are more likely to succeed later on. Startups have it especially hard. Why? Because there are thousands of new startups emerging every year and the competition is fierce. So, the ideal kickoff would be to […]

eCommerce
What You Can Learn From Amazon To Power Your Online Store

Written By: Michelle Deery Amazon founder Jeff Bezos was recently named one of the world’s richest men, overtaking Bill Gates. His store is the biggest eCommerce success story in history and it’s the yardstick against which all others are judged. Its shares hit $1,000 for the first ever time this year, and it recently purchased […]

Advertising
What is Purpose Driven Advertising

Great product and engaging advertising campaigns are no longer enough. Competition is tough in almost every industry and you’re no longer fighting just for the attention of your customers, you’re fighting for their hearts and minds as well. The best way of doing this (both for the company and your community) is to join forces […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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