Category: Latest

Latest
Slow Consumer Augmented Reality (AR/VR) Hardware Development Drops Forecast to $120 Billion

According to Digi-Capital, 2015 was a breakout year for augmented reality and virtual reality (AR/VR) investments. After a huge leap in Q4 2014, 2015 saw investments reach $686 million, making six straight quarters of AR/VR investment growth. Still, a dearth in development of consumer-grade hardware has Digi-Capital analysts revising an initial 2020 forecast of $150 […]

Brand Management
Top 7 Trends to Help Brands Target the New Consumer in 2016

Interbrand, a leading brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, today announce 7 technology trends that forward-looking brands can take advantage of in 2016. “Technology’s tremendous evolution provides us with a unique opportunity to re-imagine the traditional work/life/family/leisure structures of our lives. Instead of trying to expertly juggle the […]

Case Study
Study: 61% of Fortune 500 CEOs Lackluster on #SocialMedia

A new study sponsored by Domo and CEO.com found that 61 percent of Fortune 500 CEOs are not active on any major social network, and are missing an opportunity to use social platforms to interact with their key audiences. This year’s Social CEO Report, an annual survey that investigates the social media habits of business […]

Latest
Bernie Sanders Gets 14,711 New Fans on Twitter, Wins 2016 Democratic Debate (#DemDebate)

Engagement Labs tabulated tonight’s social media activity surrounding the Democratic Debate. According to findings, U.S. Senator Bernie Sanders of Vermont continued to make significant strides towards overtaking Secretary Hillary Clinton.  While both Candidates saw increases in followers and engagement during the debate, Sanders did much better, and continued his upwards trend both online and in […]

Latest
University of Missouri’s New #SocialMedia Curriculum Setting New Standards

A new innovative partnership between the Missouri School of Journalism and global marketing agency VML will serve as a professional training program for students interested in working in social media. The course, “Advanced Social Media Strategies,” will be offered for the first time in the spring 2016 semester and will enroll both undergraduate and graduate […]

Content Marketing
These Boots Are Made for Walkin’ – and Talkin’

By David Muller, Founder and CEO of DCM Fabrication In the debate about the cause and effect of business success, in this discussion about whether social media creates brands or enhances existing ones, I have a different answer: Origins matter less than originality of thought, and consistency of quality across all platforms – real and virtual; […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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