Category: Latest

Business Reputation
Social and Successful: Not a Cause and Effect Relationship

By Brian Robson A reminder to individuals and companies “obsessed” with social media at the expense of conventional – and indispensable – offline offerings like excellent customer service, technical expertise, attentiveness, and personal respect and professional responsiveness: There is no post or tweet, there is no comment or link, and there is no text message or […]

Latest
Coffee Bean & Tea Leaf Launch #SlurpCarols #SocialMedia Campaign

This holiday season, The Coffee Bean & Tea Leaf®—Southern California’s iconic coffee and tea retailer for more than 50 years—is partnering with advertising agency WONGDOODY to launch a new #SlurpCarols social media campaign featuring fans across the globe sipping from The Coffee Bean’s #PurpleStraw. The first in a series of four videos launches today featuring […]

Latest
Toyota’s Selfies Campaign Delivers #SocialMedia for Good

Just this month, Toyota launched a campaign that gives people the chance to do something kind for others, using something as simple as their selfie. The campaign #Selflessie encourages people to snap and post a “selfless selfie.” Through Jan. 4th, every single selfie hashtagged on Instagram with #Selflessie will trigger a $50 donation from Toyota […]

Business Reputation
Creating #SocialMedia Love with Each Post and Tweet

By Dave Ratner For all its alleged power and influence, social media is, for too many companies and consumers, an antisocial assortment of withdrawn individuals and communities: There is plenty of talk – there are monologues in every voice and volume of sound, from murmurs and whispers to shouts and screams – but little dialogue; […]

Gaming
How #Mobile Has Changed the Video Game Industry

Video gaming has continued to increase in popularity over the last few decades. Its growth has led to experts in traditional home entertainment voicing concerns that it could severely limit the growth of television, radio and print media. Before the turn of the millennium, video games revenue was estimated at $2.6 billion in the UK. […]

Emerging Technology
You Can Now Simultaneously View a Washington Post Article’s Video and Read Its Text

The Washington Post today announced a new video player that allows for continuous video viewing while scrolling through an article page. The technology, built by The Post’s engineering team, leverages the company’s proprietary video platform first introduced in December 2014. “We are always working to enrich the viewing experience, and as users multitask more and […]

Latest
New #WGCIT Incubator Set to Revolutionize How We Farm

Today Western Growers held the grand opening of its Center for Innovation & Technology (WGCIT), a technology incubator aimed at bringing innovative entrepreneurs together with farmers to facilitate creative solutions to the biggest challenges facing agriculture. Bruce Taylor, Chairman and CEO of Taylor Farms, was instrumental in coalescing the Western Growers Board of Directors around […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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