Category: Latest

Latest
Sales Velocity Equation Is Part of a Successful Sales Team’s Equation

The old days of strong-arm sales tactics are long past. Consumer expectations have risen as prospects are armed with more product knowledge than ever before, and consequently, sales teams need to be smarter and more agile. With data-driven, sales acceleration technology, companies bridge the gap between marketing and sales and increase productivity across the board. […]

Business Reputation
How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]

Big Data
Even Chocolate Needs Smart, Big Data – Vosges Haut-Chocolat Case Study

As published to SmartDataCollective How do you sell chipotle-accented chocolates and truffles with bourbon mash to those in the chocolate-loving populace who dream of pepper-laced confections and Kentucky sauced nuggets? You get smarter. The chocolate business, it turns out, is a lot like other conservative industries. Medical, construction, financial trading, and others are often reluctant […]

Growth Hacking
Growth Hacking 5,000 Twitter Followers in Three Weeks

As published to Huffington Post In March of this year, a group of social media enthusiasts and developers of the@Crowdfire Twitter Premier League set out to challenge one another to see who could amass the greatest number of Twitter followers in a given period of time. Growth hacker Karan Thakkar won this challenge, growing a […]

Latest
What Twitter’s Awkward Teen Phase Means to Marketers

Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States. It has become almost culturally ubiquitous, with hashtags migrating into other forms of media and traditional news outlets using it as a […]

Case Study
Measuring ROI in Collaborative Project Management Platforms

As published to Huffington Post Ten years ago, when I was a product manager at Intel, the state of the art in project management was isolated, desktop tools like Microsoft Project that required logging and tracking what everyone was doing. We would hold long meetings where everyone in the project took turns updating action items […]

Emerging Technology
Four Vastly Different Industries Primed for Wearable Tech

As published to Entrepreneur Wearable technology got its greatest initial growth in the fitness industry, and it’s come a long way since 1984’s Casio’s Databank calculator watches. The true line of demarcation was introduction of 2008’s original FitBit, with true industry validation and surge generated by the Nike Fuel band in early 2012. Three years later, […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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