Category: Marketing Strategy

Guest Post
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7 Key Elements to Developing an Effective Marketing Strategy

By Srikar Srinivasula Successful marketing leads to successful sales numbers. That’s what makes your marketing strategy, the sibling of your marketing plan, vital. Simply, a marketing strategy defines and explains your goals to achieve with marketing efforts. It’s the “what” that’s guided and shaped by the business goals defined in your business plan. Your marketing plan, defines and describes […]

Advertising
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Missouri Wins with User Generated Content (#UGC) Advertising

The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of the 2013 “Enjoy the Show” campaign, this fully integrated execution includes TV, print, radio and out-of-home components that direct audiences to a new video-rich microsite. A […]

Email Marketing
social
Digital Market Trends You Should Never Employ in 2016

By Denny Averill and Romax.co.uk Today’s marketing trends are targeting the most pioneering ideas. Marketers must hone their skills and change old-fashioned tactics if they want their company and brand to stand out. With the rise of the internet and social media, the digital market landscape has changed. Whereas some ideas haven’t been affected by […]

Featured
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5 Essential Marketing Automation Tips for Successful Startups

By Liana Daren Marketing automation is seriously misunderstood buzzword that has been misleading a large number of startup entrepreneurs. It sounds like a machine that you give all your marketing commands to and voila! You’ve hired a new robot that you wouldn’t have to pay a dime to. If only, things were that simple! In reality, […]

Gaming
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How Marketing Is Radically Changing in the #Gaming Sector

The gaming industry has been one of the biggest growth sectors of recent years, proving resilient and largely recession-proof. The global games market is still growing, with the value expected to hit $113 billion (£76 billion) by 2018 and some games becoming household names. The UK-produced Grand Theft Auto V, for example, is the most […]

Guest Post
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The 4 Most Important Startup Helpers for 2016

By Nate M. Vickery In modern day and age leveraging social media marketing is an utterly essential strategy for both local businesses and larger, more ambitious startups. If you’re keeping track of current events in the world of digital marketing you are certainly aware that at this very moment success in the world of eCommerce is […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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