Social Marketing Fella

Category: Marketing Strategy

Brand Management
Do Your Marketing Strategies Match Your Branding Goals?

Some people wrongly believe that there is no difference between marketing and branding. The truth is that these terms do not substitute, but complement each other. Marketing deals with the product design, placement, price, and promotion, while branding is all about crafting a unique product name and image. If you doubt that your marketing strategies […]

Marketing Strategy
Why Businesses Cannot Ignore the Power of Mobile Marketing

The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns. Mobile marketing is so important because making an impression is vital, […]

Guest Post
7 Marketing Strategies for Tourism Industry During Off Season

Written By: Riya Sander All businesses face a common challenge called seasonal changes. Businesses are in a constant cycle of high season and low season. To survive season impacts, ‘offseason marketing strategy’ must be kept in place. Many tourism businesses depend on the high season for business and close the businesses during off-peak season. The […]

Guest Post
How to Lead a Remote Marketing Team

Written By: Jasmine Williams Remote working is not a fad that will soon fade away. Instead, it is a realistic and beneficial option that has advantages for employers and employees alike. Marketing teams are increasingly working remotely because of the ease with each their many responsibilities can be tackled from a remote work environment. Businesses […]

eCommerce
Marketing Strategies That Attract More Impulse Buyers

Retail stores adopt multiple strategies to encourage impulse shopping, such as by advertising sales in store windows to lure passersby to enter the store and placing small items close to the cash register to promote up-selling. When you run an e-commerce website, it may seem as though the benefits of impulse shoppers are not available […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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