Category: Marketing Strategy

Advertising
millenials
Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

Case Study
UIUX
When Your UI Is Influenced by Facebook, People Use Your Product More

  As published to Technorati   How do you make a human resources app people are willing to use? Note, I said, “willing”, not “eager”. Eager doesn’t matter, high adoption levels across and organization does.   That’s what Replicon set out to do. The company, a leader in cloud-based time tracking applications, knows a bit about usability. […]

Marketing Strategy
Facebook Beachfront
3 Types of Effective Facebook Contests

Guest post provided by Amy Clear More than 82 percent of page administrators say that running Facebook contests helped them achieve their goals. Social media promotions are great ways to widen your fan base, increase brand loyalty, and collect customer data. Read on to discover the most effective types of Facebook contests. Run a Simple […]

Infographic
Airlines Get Social
How Airlines Are Embracing Social Media (Infographic)

Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station […]

Business Reputation
4228939073_dc452b5db4
SocialCode’s 6 Ways to Reward Your Brand’s Social Influencers

As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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