Social Marketing Fella

Category: Marketing Strategy

Marketing Strategy
Why Businesses Cannot Ignore the Power of Mobile Marketing

The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns. Mobile marketing is so important because making an impression is vital, […]

Guest Post
7 Marketing Strategies for Tourism Industry During Off Season

Written By: Riya Sander All businesses face a common challenge called seasonal changes. Businesses are in a constant cycle of high season and low season. To survive season impacts, ‘offseason marketing strategy’ must be kept in place. Many tourism businesses depend on the high season for business and close the businesses during off-peak season. The […]

Guest Post
How to Lead a Remote Marketing Team

Written By: Jasmine Williams Remote working is not a fad that will soon fade away. Instead, it is a realistic and beneficial option that has advantages for employers and employees alike. Marketing teams are increasingly working remotely because of the ease with each their many responsibilities can be tackled from a remote work environment. Businesses […]

eCommerce
Marketing Strategies That Attract More Impulse Buyers

Retail stores adopt multiple strategies to encourage impulse shopping, such as by advertising sales in store windows to lure passersby to enter the store and placing small items close to the cash register to promote up-selling. When you run an e-commerce website, it may seem as though the benefits of impulse shoppers are not available […]

Latest
Five Ways You Can Save Money with Marketing

We’ve all had a rainy day, things just don’t seem to want to go our way, no matter how hard we try. When cutting costs, a surprising amount of people opt for marketing to be among the first, if not the first on the chopping block. In reality, this is a very misguided decision. Marketing […]

Latest
Why Bespoke Exhibition Stands Are Worth the Time and Money

It’s so difficult to separate yourself from the competition with all the new creative marketing technologies out there. However, in this competitive rat race, it pays for your company to stand out and get noticed. This is especially important at business exhibitions and trade shows, where each exhibition stand is competing with one another. If […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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