Marketing strategy

Marketing Strategy

The Internet and Search Engines: A New Age of Information

Many years ago, nobody would have expected how the internet would completely revolutionize the world. Who would have known? The net has brought tremendous developments as no one has ever seen. It has changed many conventions and has drastically affected many fields, from business to communication and many other areas.  It cannot be denied that […]

Facebook Marketing Marketing Strategy

Adjusting to the Expansion of Facebook Search Ads

After Facebook’s winter re-release of search ads, the social platform-turned-advertising-giant has recently expanded this option to more advertisers. In addition to the typical locations advertisers could place their ads, like the news feed and stories, this new option now allows ads to be generated as results right in Facebook’s search bar! With this game-changing new […]

Guest Post Marketing Strategy Mobile Trends & Tech Web Design

7 Websites That Do Mobile Web Design Right and What We Can Learn from Them

Written By: Rodney Warner It is estimated that there are over 257 million smartphone users in the U.S. And if you’re still having second thoughts on having your site optimized for a better mobile experience, then you should be prepared to lose out on the increased traffic and income-generating potential that a mobile-friendly website can […]

Content Marketing Marketing Strategy

6 Tips for Smarter Digital Marketing

Smart digital marketing plans are no longer optional for businesses. In order to survive in today’s business world, you must have a smart digital marketing plan or else your business will fail. The reason for this is due to recent changes in consumer trends. According to Statista, 1.79 billion people worldwide bought goods or services […]

Guest Post Marketing Strategy

How To Increase Conversions By Improving The Customer Journey

Written By: Michelle Deery The route your prospects take to get them from initial interaction with your brand to make a purchase isn’t straightforward. The process has different stages, and it’s key that marketers know how to frame their content and messages for each of these stages to ensure the customer keeps moving through the […]

Brand Management Marketing Strategy

Do Your Marketing Strategies Match Your Branding Goals?

Some people wrongly believe that there is no difference between marketing and branding. The truth is that these terms do not substitute, but complement each other. Marketing deals with the product design, placement, price, and promotion, while branding is all about crafting a unique product name and image. If you doubt that your marketing strategies […]