Category: Marketing Strategy

Brand Management
5 Trends in Social Media Branding for 2017

In such a dynamic industry like social media marketing is, it is difficult to predict trends with 100% accuracy. However, we can get an idea of what they are likely to be based on recent developments. Rather than speculate on potential breakthroughs in technology that may be some way off (such as artificial intelligence in […]

Content Marketing
Does Paid Promotion Dilute Content Credibility

Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]

Guest Post
5 Marketing Processes That You Need to Automate Now

Written By Disha Dinesh In a world where consumers have instant access to information and the ability to purchase, everything is real-time. The dynamics of businesses involve far more variables than they did say 10 years ago. In today’s age a customer’s complete brand experience matters, and to manage it you have to consistently perform on […]

Spectacular Pokemon GO Ideas For Local Retailers

By: Nicholas Finet Pokemon GO, a mobile game that recently rocketed to the zenith of Apple and Android app stores in record time, is now setting a challenge to young online companies that specialize in bringing foot traffic for various local brands. In fact, according to a number of industry experts, Pokemon GO may play […]

Guest Post
Major Digital PR Trends to Watch out for in 2016

By Denny Averill and! The world of digital PR is changing at a really fast pace. The public relations environment is becoming more integrated, which basically means PR practitioners must learn to adapt in the digital environment. By offering clients more exposure to online/offline platforms, companies are in the capacity to direct their audience […]

Everything Else
Why Print Portfolios Still Matter in Design Marketing

By Amy Trotter If you’re a graphic designer, you may think you’ve engaged a client with every essential aspect of your work because you have a portfolio of your work available online. If a potential client is interested in your work, they can just access your website and check out your work. However, even if your […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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