Category: Marketing Strategy

Gaming
Pokemon
Spectacular Pokemon GO Ideas For Local Retailers

By: Nicholas Finet Pokemon GO, a mobile game that recently rocketed to the zenith of Apple and Android app stores in record time, is now setting a challenge to young online companies that specialize in bringing foot traffic for various local brands. In fact, according to a number of industry experts, Pokemon GO may play […]

Guest Post
2016
Major Digital PR Trends to Watch out for in 2016

By Denny Averill and DataDial.net! The world of digital PR is changing at a really fast pace. The public relations environment is becoming more integrated, which basically means PR practitioners must learn to adapt in the digital environment. By offering clients more exposure to online/offline platforms, companies are in the capacity to direct their audience […]

Everything Else
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Why Print Portfolios Still Matter in Design Marketing

By Amy Trotter If you’re a graphic designer, you may think you’ve engaged a client with every essential aspect of your work because you have a portfolio of your work available online. If a potential client is interested in your work, they can just access your website and check out your work. However, even if your […]

Guest Post
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5 Major Direct Marketing Challenges Faced by SMBs

Direct marketing is considered to be one major tactic that each of us has in the marketing toolbox. Unfortunately, many do not maximize their power of direct mail marketing or the power of solid database marketing. Given below are the five major questions that would help you overcome the challenges in terms of direct marketing. […]

Advertising
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Study: New Growth Leadership Initiatives Needed in B2B Messaging

Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their companies’ competitive advantage, which will allow them to increase their influence and play key roles in driving sales, boosting brand awareness, and increasing customer loyalty. Those were the key conclusions of a new study conducted by the ANA (Association […]

Guest Post
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7 Key Elements to Developing an Effective Marketing Strategy

By Srikar Srinivasula Successful marketing leads to successful sales numbers. That’s what makes your marketing strategy, the sibling of your marketing plan, vital. Simply, a marketing strategy defines and explains your goals to achieve with marketing efforts. It’s the “what” that’s guided and shaped by the business goals defined in your business plan. Your marketing plan, defines and describes […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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