Category: Marketing Strategy

Business Blogging
Visual storytelling-2
Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

Case Study
People Use Your Product More When Your UI Is Influenced by Facebook

How do you make a human resources app people are willing to use? Note, I said, “willing”, not “eager”. Eager doesn’t matter, high adoption levels across and organization does. That’s what Replicon set out to do. The company, a leader in cloud-based time tracking applications, knows a bit about usability. “We did a survey and when companies […]

Growth Hacking
Is Growth Hacking a Trend or Here to Stay?

Guest post originally written for Technorati by Karol Pokojowczyk, CEO and founder – an online Growth Hacking Tool. Previously  founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online. Online marketing freak, chief editor of Is growth hacking simply a trendy buzz word or is there more to it? […]

Marketing Strategy
Facebook Beachfront
3 Types of Effective Facebook Contests

Guest post provided by Amy Clear More than 82 percent of page administrators say that running Facebook contests helped them achieve their goals. Social media promotions are great ways to widen your fan base, increase brand loyalty, and collect customer data. Read on to discover the most effective types of Facebook contests. Run a Simple […]

Airlines Get Social
How Airlines Are Embracing Social Media (Infographic)

Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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