Marketing strategy

Guest Post Marketing Strategy

How To Increase Conversions By Improving The Customer Journey

Written By: Michelle Deery The route your prospects take to get them from initial interaction with your brand to make a purchase isn’t straightforward. The process has different stages, and it’s key that marketers know how to frame their content and messages for each of these stages to ensure the customer keeps moving through the […]

Brand Management Marketing Strategy

Do Your Marketing Strategies Match Your Branding Goals?

Some people wrongly believe that there is no difference between marketing and branding. The truth is that these terms do not substitute, but complement each other. Marketing deals with the product design, placement, price, and promotion, while branding is all about crafting a unique product name and image. If you doubt that your marketing strategies […]

Guest Post Internet Marketing Strategy Marketing Strategy

7 Effective Marketing Tips that are a Must Learn for the New Internet Marketer

Written By: Irene Fatyanova It has never been a more exciting era to be an internet marketer. New and amazing technologies are emerging, all of which are created to help marketing experts to analyze and automate important tasks efficiently. With the current marketing tools comes a demand for a new skill set to use them. […]

Marketing Strategy Mobile Trends & Tech

Why Businesses Cannot Ignore the Power of Mobile Marketing

The number of people using handheld devices for going online is significantly growing year by year. It has grown to a considerable force that businesses should not take it for granted. Mobile marketing should then be a major focus of modern-day businesses’ marketing campaigns. Mobile marketing is so important because making an impression is vital, […]

Guest Post Marketing Strategy

7 Marketing Strategies for Tourism Industry During Off Season

Written By: Riya Sander All businesses face a common challenge called seasonal changes. Businesses are in a constant cycle of high season and low season. To survive season impacts, ‘offseason marketing strategy’ must be kept in place. Many tourism businesses depend on the high season for business and close the businesses during off-peak season. The […]

Marketing Strategy

4 Ways to Find Perfect Influencers for your Marketing Campaign

The number of small businesses is constantly rising. So, to survive in such a fierce marketplace, you need to make your brand visible to your target audience. But, putting yourself out there is not that simple, given the fact that, today, the majority of businesses are using at least some digital marketing techniques. This is […]