Category: Marketing Strategy

eCommerce
Marketing Strategies That Attract More Impulse Buyers

Retail stores adopt multiple strategies to encourage impulse shopping, such as by advertising sales in store windows to lure passersby to enter the store and placing small items close to the cash register to promote up-selling. When you run an e-commerce website, it may seem as though the benefits of impulse shoppers are not available […]

Latest
Five Ways You Can Save Money with Marketing

We’ve all had a rainy day, things just don’t seem to want to go our way, no matter how hard we try. When cutting costs, a surprising amount of people opt for marketing to be among the first, if not the first on the chopping block. In reality, this is a very misguided decision. Marketing […]

Latest
Why Bespoke Exhibition Stands Are Worth the Time and Money

It’s so difficult to separate yourself from the competition with all the new creative marketing technologies out there. However, in this competitive rat race, it pays for your company to stand out and get noticed. This is especially important at business exhibitions and trade shows, where each exhibition stand is competing with one another. If […]

Guest Post
3 Ways That IoT Will Change The Future of Marketing

Written By: Chris Giarratana Each year more of our lives are integrated into larger systems through connected devices — things like connected thermostats, fitness trackers, connected automobiles and automated house appliances. These devices are the testimony of how far our IoT technology has come and shows the power that connected devices offer individuals and can […]

Guest Post
YouTube
How to Use YouTube for Creative Advertising

Written by: Helen Eagleton As video content marketing is on the rise, YouTube offers fantastic opportunities for businesses that want to expand their reach, engage audiences, and convert sales. Well-known brands including Coca-Cola, McDonalds, and Toyota all have leveraged YouTube to power their ongoing success. In fact, many people have positively responded to brand messaging via […]

Latest
7 Common Marketing Mistakes Startups Make

Today every new business is called a ‘’startup’’. Paul Graham, one of the most influential tech entrepreneurs and business writers, has explained this term and assigned it to a company that features fast growth. It doesn’t matter which industry you are in, or how many people you employ. Since marketing is often directly responsible for […]

Guest Post
4 Reasons Why You Should Use Storytelling in Marketing

Written By: Lisa Michaels Stories have practically unlimited potential as tools that connect audiences with the products and services they need to live and work. And the concept is not new – marketers have been leveraging the power of storytelling to achieve exceptional results for a very long time. Integrating storytelling into your marketing strategy allows […]

Latest
How Trendy Graphic Designs Can Give You A Competitive Edge on Social Media

Knowing how to ride modern trends is essential for remaining competitive in marketing. When it comes to social media marketing, staying on trend is even more important. Social media is constantly changing and overloaded with information, including marketing materials. As a result, consumers tend to pay the most attention to what’s trendy at any given […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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