Marketing strategy

Marketing Strategy Social Media for Business

3 Types of Effective Facebook Contests

Guest post provided by Amy Clear More than 82 percent of page administrators say that running Facebook contests helped them achieve their goals. Social media promotions are great ways to widen your fan base, increase brand loyalty, and collect customer data. Read on to discover the most effective types of Facebook contests. Run a Simple […]

Infographic Marketing Strategy Social Media for Business Social Media Trends

How Airlines Are Embracing Social Media (Infographic)

Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station […]

Emerging Technology Marketing Strategy Social Media for Business Technology News

Crowdfunding Advice to Entrepreneurs: Fulfill Your Orders

As published on Technorati Crowdfunding Plus Let’s say you’ve got a great idea. Something like a better mousetrap, but better. Like a better, safer, bicycle tire. You need money and you need guidance to bring it to market. Go to Kickstarter and you can work on getting the capital. Then what? Holy cow, I’ve got orders to fulfill!  […]

Financial Services Social Media
Case Study Marketing Strategy Social Media for Business Social Media Trends

Can Financial Services and Social Media Co-Exist and Succeed?

Tight regulations, high risks, and slow adoption rates have kept most financial services companies in a pickle when it comes to figuring out what to do about social media. Rules around what can be said to whom, when an employee is the voice of the company or the voice of themselves, and other considerations lack clarity. […]

Content Marketing Inbound Marketing Internet Marketing Strategy Marketing Strategy Mobile Trends & Tech Social Media Trends

Beneath the Surface: 5 Social Media Predictions for 2013

For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath […]

Business Reputation Marketing Strategy Social Media for Business Technology Leader Interview

SocialCode’s 6 Ways to Reward Your Brand’s Social Influencers

As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]

Business Reputation Marketing Strategy Tech Conferences

5 Things Michael J. Fox Can Teach Us About Business, Happiness and Life

It took Michael J. Fox eight years to publicly reveal he had Parkinson’s disease back in 1998. He was starring in his second hit TV show and it was no longer something he could conceal. For years he struggled to accept his condition, rarely gave interviews, and deliberately remained out of the public limelight. Thanks to determination, […]