Category: Marketing Strategy

Gamification
Hitachi-social-media-2-socialmarketingfella.com
Hitachi’s Social Media Success

Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as […]

Brand Management
marketing-socialmarketingfella.com
The Enigmatic 5th “P” of the Marketing Mix

As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]

Business Reputation
Solutions Marketing Strategy San Francisco
The New Consumer Definition of Value

As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also convenience. Part of that convenience is you solving their problem for them, so they don’t have to. Customers don’t want to hear about how great your company is or how wonderful your products are. They want to […]

Gamification
Groupon-gamification-for-business
Eerie Eyeballs: Groupon’s Gamification

Gamification for Business As originally published in SocialMediaToday.com First, let me start off by stating, my only affiliation with Groupon is that I used ’em last week at Kennedy’s Irish Pub & Indian Curry, here in San Francisco (yes, there is such a place).  Next, let’s level-set on definitions, and give a little background for any newbies. […]

Business Reputation
online-brand-reputation-who-are-you
Why Your Online Reputation Matters to Your Business

Internet Marketing Strategy & Your Business Reputation The rules of the game have changed.  One negative blog post or product review can spread online in a flash and change the direction of a company and your internet marketing strategy needs to accommodate for this.  New business partners, customers and want to learn as much as […]

Inbound Marketing
Elements-inbound-marketing-san-francisco
Elements of Inbound Marketing

Inbound Marketing Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.   Let’s look at some of the essential elements to an effective inbound marketing practice, include website optimization, high-quality blogging, social networking, and eNewsletters & useful content. 1. […]

Marketing Strategy
facebook-social-media-for-business-icon
Facebook: Social Media for Business

Social Media for Business Business owners аnd marketers ѕhоuld knоw hоw important іt іѕ tо hаvе аnd tо grow thеіr online presence.  SMBs in the San Francisco Bay Area have caught on to social media for business, in part, because we are so close to it.  However, across the rest of the country, adoption isn’t […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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