Category: Marketing Strategy

Book Review
Camera Ready: Every Video is a Story

As published in Business2Community Video Production “Any video you make should “add value” to your other content. In other words, don’t just do a video version of an article you’ve written.” That’s how Camera Ready: How to Present Your Best Self and Ideas On Air or Online, a new multimedia eBook, begins. Author Manoush Zomorodi uses her […]

Content Marketing
When Did It Become Cool to Coupon?

4 Influencers that Make Coupon Marketing Cool The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.”  Inmar, a company that operates collaborative commerce networks reported that more than 311 billion coupons were distributed in the U.S. in 2011, 3.5 billion […]

Advertising
Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media

Article first written for, and published as Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media on Technorati. Niche Marketing for Greater Market Understanding Martini Media has been a pioneer in advertising to the wealthiest consumers across niche media. The company has a digital media platform for reaching American consumers with household incomes over $100,000, representing 25% […]

Gamification
Hitachi-social-media-2-socialmarketingfella.com
Hitachi’s Social Media Success

Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as […]

Brand Management
marketing-socialmarketingfella.com
The Enigmatic 5th “P” of the Marketing Mix

As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]

Business Reputation
Solutions Marketing Strategy San Francisco
The New Consumer Definition of Value

As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also convenience. Part of that convenience is you solving their problem for them, so they don’t have to. Customers don’t want to hear about how great your company is or how wonderful your products are. They want to […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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