As written for Technorati Everyone wants a piece of the mobile pie, but display ads and banners aren’t working; e-mail contact with consumers is archaic and attention spans are short. One of the few industries getting it right in the mobile space is gaming: an industry often overlooked or marginalized by the business world. According to a report compiled by … Continue reading »
As written for Technorati San Francisco is a hotbed of innovation. It’s the kind of place where last week’s ad:tech interactive advertising conference and this week’s Gamification Summit can meld into an entirely new and effective product. Value-exchange advertising is one of those, new methods. Value-Exchange Advertising Display advertising, especially on mobile platforms, doesn’t work for users. As the technology industry … Continue reading »
As published on Technorati The Art of Storytelling “Paradise, where virtue is rewarded, where neither evil nor death exist, is the eternal dream of man.” Thus begins the chronographic story Medieval Heaven, by NARR8. The Russian-native company (pronounced “narˌāt”), with offices recently launched here in the U.S., offers a fresh approach to mobile apps and content, … Continue reading »
As published on Technorati Mobile Apps and Great Minds A year ago PandoDaily writer Paul Carr, gave lodging mobile app Hotel Tonight a less-than-stellar review. “It doesn’t matter how slick your app is, disrupting an industry as complicated as the hospitality business involves building a huge number of real-world relationships,” Carr reported at the time. Hotels … Continue reading »
Originally published to SocialMediaToday SXSW Android Style Don’t be jealous iPhone owners, but when you’re part of the not-so-exclusive Android club, you get exclusive perks. Things you just can’t do with an iPhone that make our Droid-to-real lives so much easier than your mere mortal ones. Because we have the statistically #2 largest social network tied to … Continue reading »
Originally published on Technorati If SXSW this year is any indication, quick communication apps appear to be somewhat of a trend. The year that began with Twitter’s launch of Vine, may become the year of brevity. A time when communication became quicker, shorter, and more efficient. Company, TextReject, for example, takes the typing out of getting rid … Continue reading »
Article first published as Overcoming 7 Enterprise Mobility Challenges in Today’s BYOD World on Technorati. According to the iPass Q1 2012 Global Mobile Workforce Report, the average worker is now carrying around an average of 3.5 mobile devices. Laptops, tablets, smartphones, feature phone and all the hybrids of them. We bring these into our work with us, where we … Continue reading »
Mastercard, in partnership with Prime Research, just its Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. Two prominent themes emerged from the research: A high volume of conversation and consumer interest in adopting mobile payments, and Confusion over the array of options available today as barriers to entry. About … Continue reading »
As written for Technorati In 2008 I was giving a presentation to a group of airline executives in Dubai. My topic? Virtual currency. Back then my talk was met with a whole lot of blank stares and doubters. Perhaps it was before its time, or just a really ugly PowerPoint (you can decide). Today’s virtual currency has gone … Continue reading »
For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath … Continue reading »