Category: Mobile Trends & Tech

Cloud Technology
Analytics for All  Beginners to Experts   Udemy
7 Essential 2016 Technologies Every Business Leader Should Understand

Today’s executives and leaders must have knowledge that goes well beyond basic business skills. To impress clients and business partners, they must remain informed about the latest news, especially when it impacts their own industries. They also must show full awareness of the technologies savvy business owners now use to do business each day. Fortunately, […]

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Slow Consumer Augmented Reality (AR/VR) Hardware Development Drops Forecast to $120 Billion

According to Digi-Capital, 2015 was a breakout year for augmented reality and virtual reality (AR/VR) investments. After a huge leap in Q4 2014, 2015 saw investments reach $686 million, making six straight quarters of AR/VR investment growth. Still, a dearth in development of consumer-grade hardware has Digi-Capital analysts revising an initial 2020 forecast of $150 […]

Infographic
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In the #IoT, Smart Building Means Smart Home [Infographic]

Smart thermostats and the Internet of Things have both become hot topics, especially in technology. Currently, many companies are spending time creating thermostat initiatives that will help cut the cost of energy, but does this approach really promote and help energy efficiency? Even though regulating room temperatures may help, it’s the energy management system that […]

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Thoughts from #CES2016 and a Conversation with Aaron Goldman, CMO of 4C

Excerpts from my interview with Aaron Goldman, CMO of 4C. Bourque: Having attended the Consumer Electronics Show (CES 2016), what are some of the key takeaway principles, in your expert opinion, which businesses should more thoroughly prepare themselves to address? Goldman: It’s all about connected devices. Smart cars, smart TVs, smart microwaves, even smart shoes! As more “things” […]

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The new Nokia smart phone Lumia 800 is shown off at Nokia world, London, October 26, 2011. Nokia unveiled two sleek new Microsoft Windows phones on Wednesday in time for Christmas, a first step in the ailing cellphone maker's fightback against Apple and Google . Chief Executive Stephen Elop presented the two new smartphones, the first fruits of his big bet on Microsoft software, to a 3,000-strong audience in London, saying they represented the beginning of a new era for the Finnish giant. REUTERS/Paul Hackett  (BRITAIN - Tags: BUSINESS SOCIETY TELECOMS)
Why Mobile Marketing #Advertising Spend Is Increasing

By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]

Case Study
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How B2B Orgs Can Optimize UX in 2016 to Drive Revenue

Accenture Digital recently asked digital-first firms (B2B organizations with more than $500M in revenue with 21%< of it received online) for their most successful tactics in enhancing their user experience (UX). The study found that less than a quarter (23%) of business-to-business (B2B) firms have successfully implemented UX programs that lead to substantial annual revenue […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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