Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
According to Digi-Capital, 2015 was a breakout year for augmented reality and virtual reality (AR/VR) investments. After a huge leap in Q4 2014, 2015 saw investments reach $686 million, making six straight quarters of AR/VR investment growth. Still, a dearth in development of consumer-grade hardware has Digi-Capital analysts revising an initial 2020 forecast of $150 […]
Smart thermostats and the Internet of Things have both become hot topics, especially in technology. Currently, many companies are spending time creating thermostat initiatives that will help cut the cost of energy, but does this approach really promote and help energy efficiency? Even though regulating room temperatures may help, it’s the energy management system that […]
With the breakneck pace at which the world of marketing is evolving, it’s hard to disrupt the market. But this Chinese company has done just that. Eqxiu, a mobile-first storytelling platform launched in July of 2014, instantly struck a chord with millions of users across popular Chinese social media networks such as WeChat and Weibo. […]
Over half (54%) of the UK’s office workers are currently able to work remotely, 30% feeling their productivity improved when away from the office. Unfortunately, this often means taking half the office with you in a quest to work from home, which is where smartphones come in… With a third of smartphone users listing their […]
Excerpts from my interview with Aaron Goldman, CMO of 4C. Bourque: Having attended the Consumer Electronics Show (CES 2016), what are some of the key takeaway principles, in your expert opinion, which businesses should more thoroughly prepare themselves to address? Goldman: It’s all about connected devices. Smart cars, smart TVs, smart microwaves, even smart shoes! As more “things” […]
By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]
Accenture Digital recently asked digital-first firms (B2B organizations with more than $500M in revenue with 21%< of it received online) for their most successful tactics in enhancing their user experience (UX). The study found that less than a quarter (23%) of business-to-business (B2B) firms have successfully implemented UX programs that lead to substantial annual revenue […]
Proprietary technology also matches the ads with key audiences to recommend content that’s most relevant to their interests The Washington Post today launched a new ad product that allows advertisers to deliver a unique content experience to audience segments on and off The Post platform. Using proprietary technology, “PostPulse” is a promotional unit that pulls […]