Infographic Mobile Trends & Tech

In the #IoT, Smart Building Means Smart Home [Infographic]

Smart thermostats and the Internet of Things have both become hot topics, especially in technology. Currently, many companies are spending time creating thermostat initiatives that will help cut the cost of energy, but does this approach really promote and help energy efficiency? Even though regulating room temperatures may help, it’s the energy management system that […]

Latest Mobile Trends & Tech Technology News

Red-Hot Chinese Storytelling Platform Hypefolio Coming Soon to US Mobile Devices

With the breakneck pace at which the world of marketing is evolving, it’s hard to disrupt the market. But this Chinese company has done just that. Eqxiu, a mobile-first storytelling platform launched in July of 2014, instantly struck a chord with millions of users across popular Chinese social media networks such as WeChat and Weibo. […]

Latest Mobile Trends & Tech

How the Rise of the Smartphone Office Can Help Determine Your Career

Over half (54%) of the UK’s office workers are currently able to work remotely, 30% feeling their productivity improved when away from the office. Unfortunately, this often means taking half the office with you in a quest to work from home, which is where smartphones come in… With a third of smartphone users listing their […]

Latest Mobile Trends & Tech Tech Conferences Technology Leader Interview

Thoughts from #CES2016 and a Conversation with Aaron Goldman, CMO of 4C

Excerpts from my interview with Aaron Goldman, CMO of 4C. Bourque: Having attended the Consumer Electronics Show (CES 2016), what are some of the key takeaway principles, in your expert opinion, which businesses should more thoroughly prepare themselves to address? Goldman: It’s all about connected devices. Smart cars, smart TVs, smart microwaves, even smart shoes! As more “things” […]

Advertising Featured Guest Post Latest Mobile Trends & Tech

Why Mobile Marketing #Advertising Spend Is Increasing

By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]

Case Study Latest Mobile Trends & Tech Web Design

How B2B Orgs Can Optimize UX in 2016 to Drive Revenue

Accenture Digital recently asked digital-first firms (B2B organizations with more than $500M in revenue with 21%< of it received online) for their most successful tactics in enhancing their user experience (UX). The study found that less than a quarter (23%) of business-to-business (B2B) firms have successfully implemented UX programs that lead to substantial annual revenue […]

Advertising Latest Mobile Trends & Tech Technology News

New Washington Post Mobile Ad Delivers Carousel of Editorial Recommendations

Proprietary technology also matches the ads with key audiences to recommend content that’s most relevant to their interests The Washington Post today launched a new ad product that allows advertisers to deliver a unique content experience to audience segments on and off The Post platform. Using proprietary technology, “PostPulse” is a promotional unit that pulls […]

Gaming Latest Mobile Trends & Tech Technology News

How #Mobile Has Changed the Video Game Industry

Video gaming has continued to increase in popularity over the last few decades. Its growth has led to experts in traditional home entertainment voicing concerns that it could severely limit the growth of television, radio and print media. Before the turn of the millennium, video games revenue was estimated at $2.6 billion in the UK. […]