Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
As published to Entrepreneur There’s a pattern in the lifespan of human resources (HR) technology companies of the past two decades: they get gobbled up. The pioneering firms in HR technology from the late 1990’s to early 2000’s were mostly acquired by bigger enterprise companies in need of a few product parts. IBM acquired Kenexa, Oracle […]
As published to Huffington Post The global wedding market is now a $300 billion industry. $55 billion of that is the US wedding market, according to an IBISWorld report, and includes over 500,000 businesses, putting 750,000 people to work. And behind all those silk covered buttons and wedding cupcakes, lies a goldmine of killer apps, […]
As published to The Huffington Post Is it time for us to rethink how we perceive the global middle class? Currently, more than half of the world’s middle class population can be found in the Western world. However, recent reports and studies have consistently shown that the global share of the middle class is shifting. […]
Mobile technology, the Internet of things (IoT) and the new smart home Mobile is driving the digital world home–literally. From Audi’s fully integrated cars and tablets unveiled at CES earlier this year, to new innovations for homes controlled by mobile devices, “digital lifestyle” is trending. In this emerging Internet of Things (IoT) world, the Internet acts […]
As published to Technorati Social local mobile Poor SoLoMo…. “We’re Mo-Lo-So, bro,” is a facetious line from the new, hit HBO series, Silicon Valley, poking fun at the misunderstood acronym. Such high hopes in it’s infancy, SoLoMo become the thing of jokes and confusion, years later. Here’s what happened. SoLoMo: Early years The acronym, coined […]
As written for Social Media Today If you were a developer fortunate enough to have won entrance to the exclusive Google I/O conference in San Francisco last week, you might have also been one of the first to play around with Google Glass prototypes. Indeed, Mashable proclaimed the device the hands-down, breakout winner of the annual event. And this […]
As written for Technorati Everyone wants a piece of the mobile pie, but display ads and banners aren’t working; e-mail contact with consumers is archaic and attention spans are short. One of the few industries getting it right in the mobile space is gaming: an industry often overlooked or marginalized by the business world. According to a report compiled by […]
San Francisco is a hotbed of innovation. It’s the kind of place where last week’s ad:tech interactive advertising conference and this week’s Gamification Summit can meld into an entirely new and effective product. Value-exchange advertising is one of those, new methods. Value-Exchange Advertising Display advertising, especially on mobile platforms, doesn’t work for users. As the technology industry rapidly changes and content […]