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Marketing Strategy Mobile Trends & Tech Technology News

Where You Go Defines You More than Where You Browse – SoLoMo (Infographic)

“Moms who go to the zoo also tend to frequent beauty salons.” That’s the latest finding from JiWire, a location-based mobile media company. That deduction alone may not be earth-shattering, but it points to something larger: the emerging value of location based data. While defining audiences on mobile is nothing new, doing so based on location patterns […]

Mobile Trends & Tech Technology News

Social Messaging Apps Leaving Mobile Carriers in Last Place (Infographic)

As published in Business2Community Another article about the Olympics? Yeah, but this one’s different. It’s got Wenlock, and cool graphics. At this year’s Olympic Games, social media users are spending nearly half their time watching the event and half their time communicating about it. At the time of this writing, a Google search of “London Olympics” […]

Advertising Mobile Trends & Tech Tech Conferences

5 Things to Look for in an Ideal Mobile Ad Network

As published on Social Media Today State of Mobile Advertising  Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software’s EVP, Mahi de Silva, issued the company’s State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key trends affecting the mobile Web worldwide. Each […]

Emerging Technology Mobile Trends & Tech Technology News

Loyalty Technology for the Little Guys [Infographic]

As written for Social Media Today In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it. RewardLoop is a mobile loyalty platform that rewards mobile device customers based on what they actually spend. The company has […]

Case Study Mobile Trends & Tech Social Media Tools Tech Conferences

Superpages Mobile Living Up to Its Name with a 38% Conversion Rate

Old School Superpages We’ve all been there before, our anticipation surging when Sue, the neighbor, leaks the big surprise and says, “You have a package at your door.” Two flights of stairs later, the excitement quickly dwindles when you see it’s merely this year’s the four-and-a-half pound installment of the Superpages. For most of us, […]

Mobile Trends & Tech Technology Leader Interview Technology News

Real Life Minority Report Technology – Interview with CEO of 5 Examples, Bjorn Jawerth

Article first published as Real Life Minority Report Technology – Interview with CEO of 5 Examples, Bjorn Jawerth on Technorati. Remember how in awe most of us were to see Tom Cruise waving his hands in thin air to orchestrate messages and images in the movie Minority Report? While some were excited merely to see Tom Cruise, […]

Emerging Technology Gamification Mobile Trends & Tech Technology Leader Interview

The Bull Market for Bands: Interview with TastemakerX CEO, Marc Ruxin

Article first published as The Bull Market for Bands: Interview with TastemasterX CEO, Marc Ruxin on Technorati. TastemakerX is social gamification-element platform that allows users to build “stock” portfolios of personal musical tastes and trade, share, and comment on them. Okay, so that’s a lot of words, so allow me to lend along with them a more current […]