Article first published as The Bull Market for Bands: Interview with TastemasterX CEO, Marc Ruxin on Technorati. TastemakerX is social gamification-element platform that allows users to build “stock” portfolios of personal musical tastes and trade, share, and comment on them. Okay, so that’s a lot of words, so allow me to lend along with them a more current […]
Mobile Trends & Tech
“Your Expense Report is Overdue!” – Interview with Parand Darugar, CEO of Xpenser
Article first published as “Your Expense Report is Overdue!” – Interview with Parand Darugar, CEO of Xpenser on Technorati. There was a time when I dreaded doing expense reports. Intel had a relatively smooth system, although it still required my regular visit to the supplies cabinet for Scotch tape and blank sheets of paper. In aerospace, well […]
Couponing and the Modern Savings Model – Interview with Linkable Networks CEO Tom Burgess
Article first published as Couponing and the Modern Savings Model – Interview with Linkable Networks CEO, Tom Burgess on Technorati. Not Just for Grandma Anymore The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.” With […]
Interview with Tim Cadogan, OpenX CEO – AdHub Marketplace
Article first written for, and published as What Samsung’s AdHub Mobile Exchange Means to All of Us – Interview with Tim Cadogan, OpenX CEO on Technorati. Announced at ad:tech in San Francisco this week, Samsung Electronics Co., Ltd and OpenX Technologies, Inc. announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange […]
When Gaming Meets the Real World -– Interview with Beintoo CEO, Antonio Tomarchio
Article written for, and published as When Gaming Meets the Real World – Interview with Antonio Tomarchio, CEO of Beintoo on Technorati. Gamification Meets the Real World The title of this article was the title of a workshop at last week’s ad:tech conference in San Francisco. The focus of the program was new strategies being used in the […]
iSign Mobile Advertising – Interview with Alex Romanov, CEO
Article first written for, and published as Proximity-Based Mobile Advertising – Interview with iSign CEO, Alex Romanov on Technorati. iSign Media is a company based out of Toronto specializing in location-based content delivery. The company has developed a patent-pending “proximity-based” advertising solution that prompts smartphone users to nearby content like picture coupons, videos, music, maps and schedules. […]
Mobile Marketing’s 3 Major Challenges – Interview with TRUSTe CEO, Chris Babel
Article first written for, and published as Mobile Marketing’s 3 Major Challenges – Interview with TRUSTe CEO, Chris Babel on Technorati. According to Chris Babel, CEO of TRUSTe, the mobile marketing industry faces three core challenges that until now, no one’s entirely solved. Speaking with Technorati at ad:tech San Francisco, we got first-hand insight into Chris’ take on each, […]