By Lewis Fein As I like to remind people, the power of podcasting is of global importance: It is a venue where, through conversation and the give-and-take between a host and a guest, as well as questions and commentary from callers, technology allows us to socialize – by and from social media – in real-time, […]
RSS strategies and observations in the San Francisco Bay Area.
RSS Technology When it comes to RSS Feeds, there are many options to consider. ONE-SIZE-FITS-ALL RSS FEEDS This is about as standard as it gets —- publishing one RSS feed to meet the needs of all of your target audiences at once or publishing multiple topical RSS feeds, which always remain the same. The easiest […]
Your RSS Strategy Is Critical to Your Overall Marketing Strategy The problem with RSS in most marketing plans is that the marketer doesn’t really go beyond providing a simple RSS feed for your brand news. To get started the right way you need to segment RSS as a critical element of your overall content placement strategy. […]