Category: Startups

Internet Marketing Strategy
Local Business Social Savior? Social Media Expertise Meets Daily Deals

As written for Business2Community I had the pleasure of being at the Social Media Strategies Summit last week in San Francisco. The guys at GSMI do conferences well–they balance theory with case studies and practical training. One such training session entitled “Facebook Advertising Best Practices,” was led by the co-founder of local start up with a whole lot of […]

Driving Kids to Succeed through Gamification

As written for Business2Community Last week’s TechCrunch Disrupt conference profiled a lot of new and exciting technologies. Most impressive to me, however, are new ideas that meld real-life challenges with technological solutions. Munzee is a company doing just that. Beyond the Virtual, into Reality Taking gaming beyond the realm of the virtual, and making use of real-world […]

Social Media Tools
The StudyHall Social Network–No Teachers Allowed

As written for Business2Community Succeeding as a student takes time, patience and most of all; dedication. For me, as for many others, studying was a pretty exhausting and dry process. While I loved the course I was studying (economics) and many of the topics were interesting and inspiring, at the end of the day, I […]

Social Loyalty and Gamification – Interview with Tuhin Roy, Co-founder of Fanzy

Article first written for, and published as Social Loyalty Disruption – Interview with Tuhin Roy, Co-founder of Fanzy on Technorati. Hyper-engaged Gamification for the Masses Fanzy is an exciting San Francisco startup launching the world’s first social loyalty network. I spoke with company co-founder, Tuhin Roy at ad:tech San Francisco to get more insight into the company’s […]

Ads for the Earth: Interview with Ian Wolff, CEO of PlanetUp

Article first written for, and published as Advertising That Gives Back (Literally) – Exclusive Interview with Ian Wolff, CEO of PlanetUp Ads on Technorati. Advertising Technology  With all the excitement buzzing around town for ad:tech San Francisco, companies are eager to showcase their latest “2.0’s” and “never before” product releases. Admittedly, in talking to these companies, I’ve […]

Social Media for Business
Zaarly 2.0: Stirring Up the Marketplace Social Style – Interview with CMO, Eric Koester

Article first written for and published as Zaarly 2.0: Interview with Eric Koester, CMO on Technorati. Zaarly is a proximity based, real-time buyer powered market or as I’ve read one analyst call it, a “virtual bazaar.” Requesters make an offer for a service or product need, and providers are able to sell their items and services. Because the marketplace […]

102 People Power 16% of the Web

As written for and published by Social Media Today Lean, powerful and cohesive was the lesson from Toni Schneider, the CEO of Automattic, the creators of WordPress, at this week’s Signal Conference in San Francisco. This little company powers some of the largest brands in the world who use WordPress to manage their web content. Names like Mashable, TechCrunch, and the […]

Company Cultures That Work

Automattic has just over 100 employees and helps steer the web world with great products like WordPress. Awesome job titles like “Happiness Engineer” and “Story Wrangler” make the culture fun and inviting. Their people work all over the place and cover the globe. At Automattic, vacation time is up to you, after all, we’re all […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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