Category: Startups

Why So Many Businesses Are Failing To Use Social Media For PR

You probably know this already – social media is fundamental for attaining success in the online environment. Considering that we live in the 21st century and 73% of adult people have at the very least one type of social media account, it’s safe to say that businesses now understand the power of these channels. However, […]

Everything Else
The Worst ERP Mistakes a Company Can Make

An ERP can have an immediate and transformative impact on a company – but only when it’s used correctly. Too often eager enterprises rush through the implementation process and utilize their ERP in an ineffective or shallow way. As a result, costs and confusion go up while business benefits go down. As you prepare to […]

Spectacular Pokemon GO Ideas For Local Retailers

By: Nicholas Finet Pokemon GO, a mobile game that recently rocketed to the zenith of Apple and Android app stores in record time, is now setting a challenge to young online companies that specialize in bringing foot traffic for various local brands. In fact, according to a number of industry experts, Pokemon GO may play […]

How to Rock Your Nonprofit with Stellar #SEO

  If you’re running or starting a nonprofit, the chances are that you’re looking for any free or inexpensive resources to market your organization. Among those resources are websites that enable you to create your webpage for free. But an effective website should contain more than just content on your site; it needs to extend […]

Case Study
Start-up Business Team Working in Office
2016 Best Cities for Startups Study: Don’t Go to Arizona for Financing

The analysts at WalletHub’s recently compared the relative startup opportunities that exist in the 150 most populated U.S. cities. Using 16 key metrics, ranging from five-year survival rate, to office-space affordability to educational attainment of the local labor force. The study found Grand Rapids, Michigan, leads the nation in the highest average growth of number of […]

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How to Keep Your First Year #Startup Costs Low

Opening your own business is a really exciting opportunity to finally be your own boss and reach your goals. But your first year in business will be the toughest as you begin to learn what works and what doesn’t. This first year is also critical to your long term success, so making the right choices […]

5 Essential Marketing Automation Tips for Successful Startups

By Liana Daren Marketing automation is seriously misunderstood buzzword that has been misleading a large number of startup entrepreneurs. It sounds like a machine that you give all your marketing commands to and voila! You’ve hired a new robot that you wouldn’t have to pay a dime to. If only, things were that simple! In reality, […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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