Getting to the top of local search results isn’t as easy as it used to be. Back in the day, all you had to do was claim your business on Google My Business. That was enough to make you stand out from the competition. Well, now EVERYBODY does that, so you need to be a […]
Startups
Startup company news and observations in the San Francisco Bay Area.
Techy Ways to Improve Your Startup’s Productivity in 2017
The upcoming year offers a perfect opportunity to work hard and increase your startup team’s productivity. Moreover, what better way to do that than using technology? Keep reading to learn more about five tech-centric strategies you shouldn’t overlook during the next year. 1. Make Everyday Tasks Easier Maybe you’ve provided smartphones to your employees so […]
Why So Many Businesses Are Failing To Use Social Media For PR
You probably know this already – social media is fundamental for attaining success in the online environment. Considering that we live in the 21st century and 73% of adult people have at the very least one type of social media account, it’s safe to say that businesses now understand the power of these channels. However, […]
The Worst ERP Mistakes a Company Can Make
An ERP can have an immediate and transformative impact on a company – but only when it’s used correctly. Too often eager enterprises rush through the implementation process and utilize their ERP in an ineffective or shallow way. As a result, costs and confusion go up while business benefits go down. As you prepare to […]
Spectacular Pokemon GO Ideas For Local Retailers
By: Nicholas Finet Pokemon GO, a mobile game that recently rocketed to the zenith of Apple and Android app stores in record time, is now setting a challenge to young online companies that specialize in bringing foot traffic for various local brands. In fact, according to a number of industry experts, Pokemon GO may play […]
How to Rock Your Nonprofit with Stellar #SEO
If you’re running or starting a nonprofit, the chances are that you’re looking for any free or inexpensive resources to market your organization. Among those resources are websites that enable you to create your webpage for free. But an effective website should contain more than just content on your site; it needs to extend […]
The Value of Social Media Marketing Form and Function: Designing Your Own Water
By Eric Barnes If social media marketing has any value, and it does, then it must be able to transform the ordinary into the extraordinary; to take something as commonplace as water – the very stuff we drink on a daily basis – and make it an online source of conversation, eliciting ideas and feedback […]
2016 Best Cities for Startups Study: Don’t Go to Arizona for Financing
The analysts at WalletHub’s recently compared the relative startup opportunities that exist in the 150 most populated U.S. cities. Using 16 key metrics, ranging from five-year survival rate, to office-space affordability to educational attainment of the local labor force. The study found Grand Rapids, Michigan, leads the nation in the highest average growth of number of […]