Filed under Search Engine Optimization

Social Media Optimization is Part of Good SEO

Social Media Optimization is Part of Good SEO

Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools.  Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity.  For the author, … Continue reading »

Blog Marketing Essentials

Blog Marketing Essentials

 As published in The Customer Collective Business Blogging With the abundance of  tools available today, blog marketing is quite easy to take on. A lot of people get scared about the prospect of it, but really, if you’ve already been writing and producing marketing material, this is more about shifting your perspective and audience, in … Continue reading »

The 3 Types of Internet Search

The 3 Types of Internet Search

As published in Business2Community Understanding Consumer Search Behavior If you are looking to rank well in the search engine results (SERPs) it’s important to understand how and why people search in the first place. Knowing this will allow you to create content tailored for your target consumer search queries. Fortunately, lots of experts have studied … Continue reading »

Good Content Deserves Good SEO [Part 1] – Title Tags

Good Content Deserves Good SEO [Part 1] – Title Tags

SEO Strategy for Titles and Headings As published in Business2Community When it comes to SEO strategy, there are two fundamental areas where we as authors can directly impact our search engine ranking effectiveness–Title tags and article headings. In part one of this two part series, “Good Content Deserves Good SEO,” we focus on article title tags. … Continue reading »

4 Steps to Good Link Building SEO

4 Steps to Good Link Building SEO

Link Building SEO, Like the Experts  As published by Social Media Today.   I’m really getting into SEO lately, and specifically, the undeniable relationship between SEO and inbound marketing.  Or more specifically, good link building SEO practice and inbound marketing.    Among the various tools and strategies, link building is the one very essential for good website page ranking. … Continue reading »