Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools. Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity. For the author, […]
Search engine optimization strategies.
As published on Technorati Human Touch Data Years ago the federal government launched a project where they had millions of documents that needed to be assessed and then declassified. It was much too large a job for human curation, so a method needed to be designed and implemented that would assure one hundred percent accuracy […]
As published in The Customer Collective Business Blogging With the abundance of tools available today, blog marketing is quite easy to take on. A lot of people get scared about the prospect of it, but really, if you’ve already been writing and producing marketing material, this is more about shifting your perspective and audience, in […]
As published in Business2Community Understanding Consumer Search Behavior If you are looking to rank well in the search engine results (SERPs) it’s important to understand how and why people search in the first place. Knowing this will allow you to create content tailored for your target consumer search queries. Fortunately, lots of experts have studied […]
SEO Strategy for Titles and Headings As published in Business2Community When it comes to search engine optimization strategy, there are two fundamental areas where we as authors can directly impact our search engine ranking effectiveness–title tags and article headings. In part two of this two part series, “Good Content Deserves Good SEO,” we focus on article […]
SEO Strategy for Titles and Headings As published in Business2Community When it comes to SEO strategy, there are two fundamental areas where we as authors can directly impact our search engine ranking effectiveness–Title tags and article headings. In part one of this two part series, “Good Content Deserves Good SEO,” we focus on article title tags. […]
Link Building SEO, Like the Experts As published by Social Media Today. I’m really getting into SEO lately, and specifically, the undeniable relationship between SEO and inbound marketing. Or more specifically, good link building SEO practice and inbound marketing. Among the various tools and strategies, link building is the one very essential for good website page ranking. […]