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The Triumph of #BigData Relevance in the Social Media Revolution

By Dr. Rahul Razdan The triumph of Big Data may take many forms, but it already has an impact – a large one – within the realm of social media. By having entrée to key analytics, and by making that information affordable and accessible to as diverse an audience as possible, companies and consumers can have […]

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Social Media’s Top Men’s and Women’s Lifestyle Mags

Measuring Lifestyle Magazines with the eValue Score Social media analytics company Engagement Labs recently ranked the top men’s and women’s lifestyle magazines based on social media performance. The company’s eValue score delivers intelligent brand data for social media networks including Facebook, Twitter, Instagram and YouTube. A score is assigned between 0-100, and is comprised of the aggregate of three subscores […]

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Machine Learning Making Social Media Data Decipherable Without a PhD

As published to SocialMediaToday While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data – such as social networks, blogs, news articles and discussions – has required hire a bunch of data scientists […]

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25 Best U.S. Cities for Jobs in the Recession Recovery

This month marks the six-year anniversary since the end of the Great Recession, the most severe economic downturn since the 1930s. Six years later, which American cities have sprung back to life and which cities have lingered? America’s Recession Rebound Cities The table below shows which cities have recovered most and least since the end […]

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How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]

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The Most Opinionated States in the Country Might Surprise You [Infographic]

As published to Huffington Post I had the opportunity to speak with Zac Carman of ConsumerAffairs about the site’s forthcoming study, set to be published this month on their blog. The consumer advocacy group and online review platform examined which states are most likely to review or complain about businesses and brands. A preview of […]

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Case Study: ‘Pay After It Works’ Social Influencer Program Yields 300% ROI

Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And social media has compounded its reach and effectiveness. Powerful statistics like this leave little debate about the power of the social word: 60% of millennials rate products and services online, […]