Category: Tech Conferences

Everything Else
Tech CEOs Come Together in San Francisco

On October 20, the Dev Network hosted the TechCEO Town Hall meeting in San Francisco. Dev Network  co-founder and Data 2.0 CEO Geoff Domoracki said his goal for the conference “is to grow the network of tech CEOs in the region.” The event was co-hosted by TiZE  founder Rana Gujral, who is also known for […]

Latest
Thoughts from #CES2016 and a Conversation with Aaron Goldman, CMO of 4C

Excerpts from my interview with Aaron Goldman, CMO of 4C. Bourque: Having attended the Consumer Electronics Show (CES 2016), what are some of the key takeaway principles, in your expert opinion, which businesses should more thoroughly prepare themselves to address? Goldman: It’s all about connected devices. Smart cars, smart TVs, smart microwaves, even smart shoes! As more “things” […]

Sales Strategy
3 Modern Sales Practices Needed to Reach Buyer 2.0

Co-authored by Cassie Rosengren for HuffingtonPost Salesmanship is arguably the world’s oldest and most timeless profession. While innovation has driven the evolution of man for millions of years, salesmanship (alongside marketing) has been the engine that keeps innovation running. Walter A. Friedman’s Birth of a Salesman goes as far as to suggest that sales men — […]

Advertising
10 Video Marketing Trends You Can Expect in 2015

As published to The Huffington Post Serial entrepreneur and mobile consultant Hannah Bree Hanson and I were in attendance at the Streaming Media West Conference last week in Huntington Beach, CA. The event featured a veritable who’s-who of industry leaders including Verizon, Limelight Networks, Wowza, Skype, and NFL Now, Tivi, and Ramp. Here’s the top […]

Tech Conferences
The Second City Is Now Known As the Start-up City

Chicago was warm, with patches of thunder when I went to visit this Spring. But things keep getting hotter. With a rebounding construction industry, a bustling advertising industry, a record year for the Chicago film industry, the city is in the midst of a rebound. And along with the return of Derrick Rose, Chicago’s tech scene […]

Case Study
Gamification Yields 560% ROI at 30,000 Feet

My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Air Canada gamifies the passenger experience Air Canada is one of the top 20 airlines globally, and the […]

Case Study
Social Media Today Study: How Social Is Global Enterprise?

Today in Atlanta, Social Media Today (SMT) announced its Socially Enabled Enterprise Oracle Study. SMT’s research, done in partnership with Oracle and Leader Networks, was commissioned to explore the changing role of the IT and marketing with the impact of social business in large organizations. The idea of a “socially enabled enterprise” is one where a set of collaborative processes […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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