Category: Tech Conferences

Internet Marketing Strategy
5 Key Questions to Calculating Lifetime Social Value

As written for SocialMediaToday This was my second year at last week’s Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK’s Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the science of social media measurement. I continue to be […]

Mobile Trends & Tech
All Smooth, No Friction at VentureBeat’s Mobile Summit

As published on Technorati Mobile Apps and Great MindsA year ago PandoDaily writer Paul Carr, gave lodging mobile app Hotel Tonight a less-than-stellar review. “It doesn’t matter how slick your app is, disrupting an industry as complicated as the hospitality business involves building a huge number of real-world relationships,” Carr reported at the time. Hotels that […]

Mobile Trends & Tech
SXSW – Is Brevity the New Big?

If SXSW this year is any indication, quick communication apps appear to be somewhat of a trend. The year that began with Twitter’s launch of Vine, may become the year of brevity. A time when communication became quicker, shorter, and more efficient. Company, TextReject, for example, takes the typing out of getting rid of someone. Really. Startup Plympton (recently […]

Case Study
brooks-pr-invite
Between the Laces: Brooks Sports’ Massive Social Growth

As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners’ specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing technology leadership. That’s all begun to change. […]

Internet Marketing Strategy
Local Business Social Savior? Social Media Expertise Meets Daily Deals

As written for Business2Community I had the pleasure of being at the Social Media Strategies Summit last week in San Francisco. The guys at GSMI do conferences well–they balance theory with case studies and practical training. One such training session entitled “Facebook Advertising Best Practices,” was led by the co-founder of local start up with a whole lot of […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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