Social media conferences in the San Francisco Bay Area.

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Tech Conferences Technology News

J.D. Power’s Fitness Segmentation: Are You a Social-ciser or a Baby Fat?

As published in Social Media Today Driving More than Cars Shimmering, translucent and regal, the J.D. Power and Associates award sits on a desk commanding notoriety and respect. We’re able to identify these trophies from fantastic marketing exposure to them. And we can safely associate the company with leading way to higher automotive quality and design […]

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Content Marketing Inbound Marketing Marketing Strategy Social Media Trends Tech Conferences

The Rebirth and Transformation of Cisco’s Marketing Strategy

As written for and published on Technorati “Content Marketing is the Only Marketing Left.”– Seth Godin Seth’s claim can be substantiated by a Google search on “content marketing” (aka inbound marketing) that will yield you nearly one billion hits. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social […]

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Content Marketing Inbound Marketing Social Media for Business Tech Conferences

Cisco’s 6 Rules to Building an Effective Content Marketing Team

As published in Business2Community I’ve long been an evangelist of content marketing (aka inbound marketing) as a critical and effective marketing strategy for SMBs in the new, social age. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find […]

Advertising Mobile Trends & Tech Tech Conferences

5 Things to Look for in an Ideal Mobile Ad Network

As published on Social Media Today State of Mobile Advertising  Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software’s EVP, Mahi de Silva, issued the company’s State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key trends affecting the mobile Web worldwide. Each […]

Internet Marketing Strategy Marketing Strategy Social Media for Business Social Media Tools Tech Conferences

10 Social Media Failures (and How to Avoid Them)

As published on Social Media Today One of the things to expect to takeaway from a solid social media conference is the knowledge of what works in market practice. A good assemblance of industry talent almost always includes a sharing of what successful strategies brands, agencies and marketers do in social channels. With a speaker […]

Social Media for Business Social Media Tools Tech Conferences Technology Leader Interview

Pictures That Link a Thousand Words: Interview with ThingLink CMO, Neil Vineberg

Article first published as Pictures That Link a Thousand Words: Interview with ThingLink CMO, Neil Vineberg on Technorati. The All Facebook Conference isn’t just all about Facebook. Really, it’s “All Engagement,” and this week’s conference was host to lots of exciting products doing just that. The trick is discovering the most interesting and playing a little with their tools. […]

Case Study Mobile Trends & Tech Social Media Tools Tech Conferences

Superpages Mobile Living Up to Its Name with a 38% Conversion Rate

Old School Superpages We’ve all been there before, our anticipation surging when Sue, the neighbor, leaks the big surprise and says, “You have a package at your door.” Two flights of stairs later, the excitement quickly dwindles when you see it’s merely this year’s the four-and-a-half pound installment of the Superpages. For most of us, […]

Gamification Tech Conferences

How to Be a Chamillionaire: Story of BigDoor Gamification

Lots of interesting speakers and cutting-edge technologies were introduced at last week’s Gamification Summit in San Francisco. Summit attendees ran the gamut, with representatives from Google, SAP, eBay, OMGPOP, AT&T, Salesforce.com, and United Airlines all participating. The conference theme was resoundingly universal; big players rallying around the importance of loyalty in the digital marketing ecosystem, […]