Social Marketing Fella

Category: Social Media Marketing

Guest Post
How an Effective Website Is Its Own Form of Social Media

By Brian Robson Perhaps the most “social” kind of online communication, within the commercial history of the Internet, is the oldest and least likely form of social media: A business website, which should be dynamic by design and informative by intent, where the entire site – from the use of color and illustrations to the quality […]

Big Data
Democratizing Data and #SocialMedia: Mass Meets Class

By Dr. Rahul Razdan The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed. For there is no reason why entrepreneurs […]

Coffee Bean & Tea Leaf Launch #SlurpCarols #SocialMedia Campaign

This holiday season, The Coffee Bean & Tea Leaf®—Southern California’s iconic coffee and tea retailer for more than 50 years—is partnering with advertising agency WONGDOODY to launch a new #SlurpCarols social media campaign featuring fans across the globe sipping from The Coffee Bean’s #PurpleStraw. The first in a series of four videos launches today featuring […]

Toyota’s Selfies Campaign Delivers #SocialMedia for Good

Just this month, Toyota launched a campaign that gives people the chance to do something kind for others, using something as simple as their selfie. The campaign #Selflessie encourages people to snap and post a “selfless selfie.” Through Jan. 4th, every single selfie hashtagged on Instagram with #Selflessie will trigger a $50 donation from Toyota […]

Business Reputation
Creating #SocialMedia Love with Each Post and Tweet

By Dave Ratner For all its alleged power and influence, social media is, for too many companies and consumers, an antisocial assortment of withdrawn individuals and communities: There is plenty of talk – there are monologues in every voice and volume of sound, from murmurs and whispers to shouts and screams – but little dialogue; […]

#AuditorProud Social Media Blitz Encourages Careers in Auditing

The Center for Audit Quality (CAQ) and auditors from leading firms across the country today unleashed a social media blitz to highlight the benefits of a career in auditing and the important role auditors play in our capital markets. The employment outlook for accounting students couldn’t be brighter. The Bureau of Labor Statistics 2014-2015 Occupational […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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