Category: Social Media Marketing

Growth Hacking
Hawaiian #Growthhackers Dish Spam Musubi to Celebrate First 100 Customers

Health Tech startup Paubox gives back to the Mission District they now call home SAN FRANCISCO, CA, December 8, 2015– Health Tech startup Paubox reached an important milestone for any SaaS business with its 100th customer in November. The one-year-old startup has seen quick growth averaging over 20% month-over-month; working lean, and growth hacking wherever […]

Default
What Makes Social Networking Sites So Popular?

By Chassie Lee Is it narcissism, or is it our need for self-validation that’s making social networking sites so popular? Are we really that addicted to social media? Experts are looking into the reasons for the rise of social networking. Staggering use of social networking sites carries on through 2015 As of July 2015, Facebook […]

Guest Post
How Social Media Impacts Non-Profit Organizations

By Nick Rojas Social media has drastically changed the way people interact not only on a domestic, but on a global level. Through the power of social networks, users now can find long-lost friends and colleagues, share articles and videos that provoke or inspire, and gather around certain interests in form of topical groups and […]

Business Blogging
Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

Advertising
STUDY: Facebook Rivals Authority of Print as Top News Source

New findings from the 2015 Next Generation of Commerce study, released last month by Acquity Group, part of Accenture Interactive, reveal untapped opportunities for brands across nontraditional spaces, especially with younger generations. The study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations […]

Case Study
Marketing American Dream Aspirations Over Celebrity Selfies

As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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