Social media marketing trends in the San Francisco Bay Area.

Guest Post Social Media Marketing

A Cause Worthy of a Smile: Dental Support Organizations and Social Media

By Michael D. Shaw One of the more overlooked issues concerning health care reform is the relationship between technology and social media, as the former serves the latter regarding news about specific issues relating to personal wellness. Take the case of Kool Smiles, a national children’s dental provider or Dental Support Organization (DSO), and the group’s […]

Advertising Brand Management Content Marketing Guest Post Inbound Marketing Internet Marketing Strategy Latest Marketing Strategy Social Media Marketing

The Ultimate Reference on Ways to Promote Your Content

By Mike Dane “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same parallel to the old philosophical adage could be drawn when it comes to promoting your content. It’s a jungle out there, especially when it comes to Internet. Over 14.3 Trillion webpages […]

Guest Post Latest Social Media for Business Social Media Marketing

Give Your Partners Their Due by Showcasing Their Success

By Robert Russo, co-founder of Keycode.com To reiterate my maxims about social media, which you can read here and here, business owners have an obligation to dialogue with consumers: They must initiate a discussion, not dictate orders to customers to buy this or do that – to Act now, while supplies last – and forgo […]

Brand Management Latest Social Media Marketing Twitter for Business

The Master Key to Unlocking the Benefits of Social Media

As a follow-up to my previous column, allow me to further explain the difference between conventional (and mostly ineffective) forms of social media versus the successful use of this resource. For one group, social media is the digital equivalent of a hand mirror; a tool for self-indulgent and hypnotic obsession, in which a business owner […]

Guest Post Latest Social Media for Business Social Media Marketing

5 Lessons Celebrities Can Teach Marketers about Social Media

By Nate M. Vickery The year 2014 saw the release of “The Interview”, a controversial comedy starring James Franco and Seth Rogen as two journalists who set-up an interview with North Korean dictator Kim Jong-un and are recruited by the CIA to assassinate him. While Sony’s last minute decision to distribute the film on video-on-demand (after […]

Guest Post Latest Social Media for Business Social Media Marketing

Personalizing Your Message Is the ‘Keycode’ to Social Media Success

By Robert Russo, co-founder of Keycode.com At the risk of restating the obvious by conceding that much of social media is anti-social, that technology in general is cold and impersonal – that only “insanely great” forms of hardware or software seem to exude a sense of warmth – I make the following declaration: If online […]