By Brian Robson A misnomer: Social media is exclusively an online phenomenon, where people post, tweet, comment and link to this piece of news or that column of opinion; that it is a purely virtual phenomenon – that all you need to do is create a name and select an avatar for your social alias, so […]
Social Media Marketing
Social media marketing trends in the San Francisco Bay Area.
Simple Ways Law Firms Can Use Social Media More Effectively
If you have a law firm, but don’t know how to make social media work for your business, it’s time to look at this technology from a different angle. Social media has the potential to change the way people view your business, how you market your firm, how you carry out legal research and how […]
A Cause Worthy of a Smile: Dental Support Organizations and Social Media
By Michael D. Shaw One of the more overlooked issues concerning health care reform is the relationship between technology and social media, as the former serves the latter regarding news about specific issues relating to personal wellness. Take the case of Kool Smiles, a national children’s dental provider or Dental Support Organization (DSO), and the group’s […]
The Ultimate Reference on Ways to Promote Your Content
By Mike Dane “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same parallel to the old philosophical adage could be drawn when it comes to promoting your content. It’s a jungle out there, especially when it comes to Internet. Over 14.3 Trillion webpages […]
Give Your Partners Their Due by Showcasing Their Success
By Robert Russo, co-founder of Keycode.com To reiterate my maxims about social media, which you can read here and here, business owners have an obligation to dialogue with consumers: They must initiate a discussion, not dictate orders to customers to buy this or do that – to Act now, while supplies last – and forgo […]
The Master Key to Unlocking the Benefits of Social Media
As a follow-up to my previous column, allow me to further explain the difference between conventional (and mostly ineffective) forms of social media versus the successful use of this resource. For one group, social media is the digital equivalent of a hand mirror; a tool for self-indulgent and hypnotic obsession, in which a business owner […]
5 Lessons Celebrities Can Teach Marketers about Social Media
By Nate M. Vickery The year 2014 saw the release of “The Interview”, a controversial comedy starring James Franco and Seth Rogen as two journalists who set-up an interview with North Korean dictator Kim Jong-un and are recruited by the CIA to assassinate him. While Sony’s last minute decision to distribute the film on video-on-demand (after […]
Personalizing Your Message Is the ‘Keycode’ to Social Media Success
By Robert Russo, co-founder of Keycode.com At the risk of restating the obvious by conceding that much of social media is anti-social, that technology in general is cold and impersonal – that only “insanely great” forms of hardware or software seem to exude a sense of warmth – I make the following declaration: If online […]