Category: Social Media Marketing

Content Marketing
How to Connect With Your Audience and Make an Impact

As published to Huffington Post Every brand must continue growing its user base, and sometimes it may seem an extremely daunting task. However, one proven approach includes instrumentally using your existing audience as a sales-driving platform. You may need to give up a bit of direct-to-consumer power, but your influencer-driven marketing message will be authentic. […]

Case Study
Canine Inequality in Social Media [Infographic]

Our social pets New data from Kloff, the top app for pet photo-sharing, reveals the latest trends in pet-related social media activity on a global scale. “It’s not just about taking a photo of a pet. It’s about branding your pet’s unique personality through the photo,” explains Jane Chung, Co-founder of Klooff. She continues, “Is your cat […]

Email Marketing
email-plus-social-socialmarketingfella
Email + Social = Internet Marketing Success

As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we’ll here more about it at San Francisco’s ad:tech this week. I’m sure there’s a track […]

Social Media for Business
Zaarly 2.0: Stirring Up the Marketplace Social Style – Interview with CMO, Eric Koester

Article first written for and published as Zaarly 2.0: Interview with Eric Koester, CMO on Technorati. Zaarly is a proximity based, real-time buyer powered market or as I’ve read one analyst call it, a “virtual bazaar.” Requesters make an offer for a service or product need, and providers are able to sell their items and services. Because the marketplace […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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