Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Social media marketing trends in the San Francisco Bay Area.
A new year is upon us, and this can be a really good time to look at your current strategies for social media marketing and see where you can tweak things to reach a bigger audience and have your messages read by more of the right people. One of the biggest trends in social media […]
Saatchi & Saatchi LA is using relevant data to scale personalization for Toyota’s new RAV4 Hybrid Launch, and it looks good. The multi-pronged campaign features the RAV4 Hybrid and X-Men’s James Marsden and combines math and storytelling to create an entire ecosystem tailored to the consumer. With 194 net hp in the all-new RAV4 Hybrid, getting to […]
By Lewis Fein If we want to ensure that words like “community” and “trust” do not become little more than marketing boilerplate, that they shall not become a collection of meaningless letters – for workers to stamp by hand, or for machines to automate within some desolate assembly line – so documents can bear the […]
By David Muller, Founder and CEO of DCM Fabrication In the debate about the cause and effect of business success, in this discussion about whether social media creates brands or enhances existing ones, I have a different answer: Origins matter less than originality of thought, and consistency of quality across all platforms – real and virtual; […]
Readers respond to short roundups that summarize your important points at the end of every post. This isn’t a widespread technique, but it can be quite helpful in capturing the attention of a user that skipped to the bottom of your blog for your point, but didn’t want to wade through the content. So, to […]
By Julie Albright A question for social media mavens and marketing gurus: How do you enhance, not just preserve, the legacy of an iconic leader, philanthropist and humanitarian? How do you encapsulate a medical career of international renown, with a global roster of patients and a local series of living memorials, of the beneficiaries of […]
By Dave Ratner Personalization is the essence of branding and promotions. If a business owner can lend his voice to a good or service, if consumers can hear the individual behind a company – if they can listen to the namesake of a retailer or a maker of a particular line of products – then […]
By Lewis Fein If you seek the social activity that best fits the power of social media, look to the past so you may see the future: Look to the timeless practice of bartering, or the rise of the “Sharing Economy,” in which technology allows people the world over to exchange goods and services without […]