Social media marketing trends in the San Francisco Bay Area.

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Hawaiian #Growthhackers Dish Spam Musubi to Celebrate First 100 Customers

Health Tech startup Paubox gives back to the Mission District they now call home SAN FRANCISCO, CA, December 8, 2015– Health Tech startup Paubox reached an important milestone for any SaaS business with its 100th customer in November. The one-year-old startup has seen quick growth averaging over 20% month-over-month; working lean, and growth hacking wherever […]

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What Makes Social Networking Sites So Popular?

By Chassie Lee Is it narcissism, or is it our need for self-validation that’s making social networking sites so popular? Are we really that addicted to social media? Experts are looking into the reasons for the rise of social networking. Staggering use of social networking sites carries on through 2015 As of July 2015, Facebook […]

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Why You Need Multiple Social Media Tools (and 500 to Choose From)

Why You Need Multiple Social Media Tools Whether most people admit it or not, you should be using various tools to help with your social media activities. By no means should you fully automate your social media presence, but you should look at ways to help streamline your efforts. The numbers for social media are […]

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How Social Media Impacts Non-Profit Organizations

By Nick Rojas Social media has drastically changed the way people interact not only on a domestic, but on a global level. Through the power of social networks, users now can find long-lost friends and colleagues, share articles and videos that provoke or inspire, and gather around certain interests in form of topical groups and […]

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Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

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STUDY: Facebook Rivals Authority of Print as Top News Source

New findings from the 2015 Next Generation of Commerce study, released last month by Acquity Group, part of Accenture Interactive, reveal untapped opportunities for brands across nontraditional spaces, especially with younger generations. The study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations […]

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Marketing American Dream Aspirations Over Celebrity Selfies

As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]

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68% Of Marketers Want To Know How To Create Better Visual Content

For us this was a really great stat to read about. Because it means that marketers are no longer happy with general, run of the mill content that you could find anywhere. Now, you’re striving for quality in the images you’ve used. And you want to have ownership over the content you create too. And, […]