Social media marketing trends in the San Francisco Bay Area.

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Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

Business Reputation Content Marketing Social Media for Business Social Media Marketing Twitter for Business

4 Reasons Your Business Should Be on Social Media

As published on SocialMediaToday Networking Online Is Crucial, But It Needs to Be Done Right, CEO says. When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go […]

Content Marketing Inbound Marketing Social Media Marketing

How to Connect With Your Audience and Make an Impact

As published to Huffington Post Every brand must continue growing its user base, and sometimes it may seem an extremely daunting task. However, one proven approach includes instrumentally using your existing audience as a sales-driving platform. You may need to give up a bit of direct-to-consumer power, but your influencer-driven marketing message will be authentic. […]

Case Study Infographic Social Media Marketing

Canine Inequality in Social Media [Infographic]

Our social pets New data from Kloff, the top app for pet photo-sharing, reveals the latest trends in pet-related social media activity on a global scale. “It’s not just about taking a photo of a pet. It’s about branding your pet’s unique personality through the photo,” explains Jane Chung, Co-founder of Klooff. She continues, “Is your cat […]

Case Study Content Marketing Pinterest Social Media Marketing

Case Study: Pinterest Marketing Drives Consistent Increase in Website Traffic

Pinterest marketing For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by […]

Business Reputation Social Media for Business Social Media Marketing

Bullied Small Business Fights Back with #CloudBully Social Media Campaign

As written for Social Media Today Trademark Theft Goes Social A fun article, “Suing Big Companies in Small Claims Court Is Fun and Easy,” makes it sound reasonably “fun and easy” to go after a big company with a small claim as a bullied consumer. Author Ben Popken talks about his successes as the little guy […]

Social Media Marketing Social Media Trends Twitter for Business

If Your LinkedIn Box Isn’t Full, You’re Not Doing It Right

As written for and published on Business2Community  LinkedIn Skills Feature Two years ago LinkedIn introduced the “skills endorse” feature, allowing users to quickly endorse one another. “Was that two years ago?” Yes, it doesn’t seem like it, but it was. About a year went by with people occasionally playing with the new category when people […]

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Email Marketing Internet Marketing Strategy Social Media for Business Social Media Marketing

Email + Social = Internet Marketing Success

As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we’ll here more about it at San Francisco’s ad:tech this week. I’m sure there’s a track […]