As written for Social Media Today Trademark Theft Goes Social A fun article, “Suing Big Companies in Small Claims Court Is Fun and Easy,” makes it sound reasonably “fun and easy” to go after a big company with a small claim as a bullied consumer. Author Ben Popken talks about his successes as the little guy […]
Social media marketing trends in the San Francisco Bay Area.
As written for and published on Business2Community LinkedIn Skills Feature Two years ago LinkedIn introduced the “skills endorse” feature, allowing users to quickly endorse one another. “Was that two years ago?” Yes, it doesn’t seem like it, but it was. About a year went by with people occasionally playing with the new category when people […]
As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we’ll here more about it at San Francisco’s ad:tech this week. I’m sure there’s a track […]
Don’t be pixelated, too big, or too small. As a business marketer, these are the image sizes you need to be familiar with in using the new and improved Facebook timeline format. Bookmark, Digg, Del.icio.us, or print this off and tape it somewhere.
Article first written for and published as Zaarly 2.0: Interview with Eric Koester, CMO on Technorati. Zaarly is a proximity based, real-time buyer powered market or as I’ve read one analyst call it, a “virtual bazaar.” Requesters make an offer for a service or product need, and providers are able to sell their items and services. Because the marketplace […]
Packed into a half day, with two simultaneous tracks running, SocialMedia.org’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels. BlogWell features near-live transcripts for each of the presentations, […]
I go a lot of conferences. I attend some, present at others, and take away something from each. With Signal San Francisco, the team at Federated Media does a whole lot right. The conference format makes Signal SF an incredibly efficient way to soak up a whole lot of knowledge in a short period of […]
Article first written for, and published as “Friendly Twitter” Gets Even Friendlier: Technorati Interview with Eric Kim, CEO of Twylah on Technorati. Twitter for Business Marketing Ever been asked this question from your older, somewhat tech-challenged parents: “What’s this ‘Twitter’ thing?” Eric Kim did, and after a week of explaining, his mother still didn’t understand it. Understandably so, after […]