As published on SocialMediaToday Networking Online Is Crucial, But It Needs to Be Done Right, CEO says. When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go […]
Social Media Marketing
Social media marketing trends in the San Francisco Bay Area.
How to Connect With Your Audience and Make an Impact
As published to Huffington Post Every brand must continue growing its user base, and sometimes it may seem an extremely daunting task. However, one proven approach includes instrumentally using your existing audience as a sales-driving platform. You may need to give up a bit of direct-to-consumer power, but your influencer-driven marketing message will be authentic. […]
Canine Inequality in Social Media [Infographic]
Our social pets New data from Kloff, the top app for pet photo-sharing, reveals the latest trends in pet-related social media activity on a global scale. “It’s not just about taking a photo of a pet. It’s about branding your pet’s unique personality through the photo,” explains Jane Chung, Co-founder of Klooff. She continues, “Is your cat […]
Case Study: Pinterest Marketing Drives Consistent Increase in Website Traffic
Pinterest marketing For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by […]
Bullied Small Business Fights Back with #CloudBully Social Media Campaign
As written for Social Media Today Trademark Theft Goes Social A fun article, “Suing Big Companies in Small Claims Court Is Fun and Easy,” makes it sound reasonably “fun and easy” to go after a big company with a small claim as a bullied consumer. Author Ben Popken talks about his successes as the little guy […]
If Your LinkedIn Box Isn’t Full, You’re Not Doing It Right
As written for and published on Business2Community LinkedIn Skills Feature Two years ago LinkedIn introduced the “skills endorse” feature, allowing users to quickly endorse one another. “Was that two years ago?” Yes, it doesn’t seem like it, but it was. About a year went by with people occasionally playing with the new category when people […]
Email + Social = Internet Marketing Success
As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we’ll here more about it at San Francisco’s ad:tech this week. I’m sure there’s a track […]
A Handy Guide to Facebook Image Sizes
Don’t be pixelated, too big, or too small. As a business marketer, these are the image sizes you need to be familiar with in using the new and improved Facebook timeline format. Bookmark, Digg, Del.icio.us, or print this off and tape it somewhere. TweetSharePin24Share1741 Shares