Social networks allow potential users to reach others within their social groupings to share information and communicate information of mutual interest. Marketers and businesses, large medium and small, are using popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn to reach an almost unlimited base of potential customers. With millions of daily users, […]
Written By: Elizabeth Victor With all the buzz and hype surrounding Facebook Live, you might be wondering how you can take advantage it, and make it work for your business. If you want to capitalize on this big trend, there are certain things that you can and should be doing to connect with your Facebook audience […]
Written By: Emin Sinanyan Balboa Capital has pulled through for women with a wonderfully encouraging infographic. The statistics it sheds light on are startling. There are over 9 million women entrepreneurs in the U.S alone. And 500 women-owned businesses are started every day. It seems like the tide has turned in favor of the ladies and […]
Using social media to build, develop and further progress a business is nothing new. With more than 80% of the US population having a social media profile, it comes as no surprise that all the major social media platforms have become a breeding ground for testing and improving various advertising strategies. However, with so many […]
With the increasing popularity of online portals, high-impact marketing is becoming more and more accessible even for those with a limited budget. With the right marketing tips, you can make your shoestring budget work for you. Create a Marketing Strategy This is the first key step you should take when working on a marketing campaign. […]
Using the calendar and big events as a guide to map out your marketing campaigns over the next year could give you a serious edge over your competition. Each month holds promotional potential, containing holidays and happenings that can serve as excellent tie-ins for your products and services. Take a look at this infographic for […]
Does your business have a trade show or networking event coming up? Are you looking for the best solutions to integrate social media into your event marketing to generate more interests? Believe it or not, social media and event marketing go together like bread and butter. In this digital age, we currently live in, finding […]
Most B2B firms don’t focus a great deal on social media. Often, they’re just confined to having a presence. As a result, they struggle to build a loyal following and engage social media audiences, which creates a perception among decision makers that social media is more relevant and useful to B2C firms. Which is a […]
