Category: Social Media Marketing

Email Marketing
Do You Rely on Digital Marketing Methods? Don’t Overlook Direct Mail

As today’s media landscape keeps changing, marketers should hurry up and adapt their strategies. There’s an ever-growing number of online platforms and media channels that spread information, which means savvy brands must be open to change to evolve. Way too often, businesses allocate cash to tactics and strategies that follow the most recent trends. From […]

Featured
6 Ways to Promote an Event via Social Media

By: Sarah Smith Social media is an excellent and inexpensive way of promoting an event. Because events are about social interaction just as social media is, it can be fairly easy to generate interest and excitement over the event. To help prevent your event from falling flat and sell as many tickets to the event […]

Guest Post
5 Things Companies Do That Irritate People on Social Media

Written By: Nate Vickery The uprise of the internet has created a unique platform for businesses, bringing about a particular efficiency in communication between the company and end user, and enhancing the potential of reaching bigger audiences (faster) than companies normally would through the regular means of advertisement. Social media engagement and interaction have made it […]

Featured
A Comprehensive Guide On Crafting Sustainable Social Media Content

In an air-conditioned meeting room, a team of sales and marketing executives reached a consensus to try social media marketing. The year was 2010. The asset management industry was still on its knees following the bloodbath in capital markets across New York, London and Tokyo. Sales of investment products were dismal as the investing public […]

Featured
Best Instagram Tools You Can Use For Your Business

Written By: Emma Miller For years Instagram was mainly perceived as an entertainment app. However, in the meantime this social network has developed a plethora of useful tools for business users. As a result of this effort, now you can present your enterprise through pictures and words in dozens of different ways. Here are some of […]

Latest
Why So Many Businesses Are Failing To Use Social Media For PR

You probably know this already – social media is fundamental for attaining success in the online environment. Considering that we live in the 21st century and 73% of adult people have at the very least one type of social media account, it’s safe to say that businesses now understand the power of these channels. However, […]

Brand Management
5 Trends in Social Media Branding for 2017

In such a dynamic industry like social media marketing is, it is difficult to predict trends with 100% accuracy. However, we can get an idea of what they are likely to be based on recent developments. Rather than speculate on potential breakthroughs in technology that may be some way off (such as artificial intelligence in […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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