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Category: Social Media Monitoring

Brand Management
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What a Community Manager Does [Infographic]

January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In […]

Social Business Software
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6 Must-Have Capabilities for Any Good Enterprise Social Media Management Solution

Article first published as 6 Must-Have Capabilities for Any Good Enterprise Social Media Management Solution on Technorati. In late 2011, Ashton Kutcher (the actor and first celebrity to hit 1 million followers on Twitter), walked past a television and saw that the longtime coach of the football team from Penn State University had been fired. As an alumnus of a […]

Business Intelligence
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The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge

Article first published as The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge on Technorati. Call centers have served as a primary medium for customer engagement long before social media and the proliferation of the web. They have long been a key channel in customer experience management (CEM), the practice of […]

Social Media Monitoring
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No Center of Excellence in Social – Interview with Marshall Sponder, Author of Social Media Analytics

Article first written for, and published as No Center of Excellence in Social – Interview with Marshall Sponder, Author of Social Media Analytics on Technorati. This month’s Social Media Analytics Summit in San Francisco was all about measurement—perhaps the most elusive and sought after subject for businesses seeking the best ways to use the latest media. Organized […]

Social Media for Business
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3 Types of Social Media Signals – Interview with Robert Pease, CEO of Nearstream

Article first written for, and published as 3 Types of Social Media Signals – Interview with Robert Pease, CEO of Nearstream on Technorati. I had the pleasure to speak with Robert Pease, CEO of Nearstream, after his presentation at the Sales 2.0 Conference in San Francisco earlier this month. Nearstream specializes in filtering through the social media chatter to help companies identify […]

Social Business Software
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Affordable, Advanced SMM – Interview with Actionly CEO, Alex Furtado

Article first published as The Affordable, Advanced SMM Tool You May Not Yet Know – Interview with Actionly CEO, Alex Furtado on Technorati. Social Media Monitoring Tools Actionly is a Social Media Monitoring (SMM) dashboard and listening platform. The company’s product enables agencies and businesses to connect with their customers on social networks, analyze sentiment, and identify […]

Social Business Software
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The Social Media Tool Requirements Pyramid – Interview with Sprinklr

Article first written for, and published as The Social Media Tool Pyramid: Interview with Jeremy Epstein, VP at Sprinklr on Technorati. Enterprise Social Media Monitoring Tools What do you do when you’re a massive enterprise institution, maybe even a bit “old school” in the way you adopt new technology, and you find out from an objective survey, that […]

Social Analytics
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“Social Analytics” What?

Social Analytics or Social Media Monitoring? How do we define the term “social analytics?”   Social analytics is too often used synonymously with social media monitoring or measurement. But, in fact, it is more than that.  Social analytics is where measurement and business intelligence converge. Essentially, social analytics is a combination of two important concepts – […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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