Category: Social Media Tools

Brand Management
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How to Use Twitter to Steal Customers from Your Competitors

By Michael Akinlaby With 42% of Twitter’s users following brands, Twitter is a great place to build brand ambassadors, drive traffic and convert sales. Instead of starting all the way from the scratch, you can tap into the fan base of your competitors. Your established competitors have spent years building their army of ambassadors and customers […]

Latest
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How to Measure Social Media ROI Using Google Analytics

Republishing a fabulously insightful blog article from the folks at WarfarePlugins. (original post)  Do you know your top performing social networks? You do now with this complete guide to using Google Analytics for Social Media ROI! One of the hardest things to measure for most people is the ROI (return on investment) of social media. […]

Guest Post
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The Most Affordable Social Media Tools for Your Startup

By eaHELP President, Tricia Sciortino It’s a beautiful time to be an entrepreneur. Having access to social media marketing tools like Facebook, LinkedIn, Twitter and Instagram means that you can reach (quite literally) thousands of prospects for a very small investment. But effective social media marketing, while budget-friendly, still take some upfront work in terms of […]

Case Study
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Bringing Service Companies into a Single Social Media View with Tracx

Belron is the world’s largest dedicated vehicle glass repair and replacement company. A truly global company, Belron has 25,600 employees, and operates in 34 countries across five continents. The company’s strategy has always been to deliver profitable growth in a responsible way, and listening to the customer’s voice certainly falls into Belron’s definition of responsibility. Like many […]

Growth Hacking
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GrowthHacks.Ninja’s 10 Web Apps for the Growth Hacker’s Tool Kit

Based in marketing but leveraging social networks, and some times a bit of programming, growth hacking is the intersection of data, product, and marketing. The practice is one that pairs increasing digital metrics with minimal resources and spend. The growth hacker, as explained by Aaron Ginn, “finds a strategy within the parameters of a scalable and repeatable method for […]

Big Data
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Machine Learning Making Social Media Data Decipherable Without a PhD

As published to SocialMediaToday While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data – such as social networks, blogs, news articles and discussions – has required hire a bunch of data scientists […]

Latest
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What Twitter’s Awkward Teen Phase Means to Marketers

Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States. It has become almost culturally ubiquitous, with hashtags migrating into other forms of media and traditional news outlets using it as a […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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