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Category: Social Media Tools

Growth Hacking
10 Web Apps Growth Hacker’s SocialMktgFella
GrowthHacks.Ninja’s 10 Web Apps for the Growth Hacker’s Tool Kit

Based in marketing but leveraging social networks, and some times a bit of programming, growth hacking is the intersection of data, product, and marketing. The practice is one that pairs increasing digital metrics with minimal resources and spend. The growth hacker, as explained by Aaron Ginn, “finds a strategy within the parameters of a scalable and repeatable method for […]

Big Data
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Machine Learning Making Social Media Data Decipherable Without a PhD

As published to SocialMediaToday While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data – such as social networks, blogs, news articles and discussions – has required hire a bunch of data scientists […]

Latest
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What Twitter’s Awkward Teen Phase Means to Marketers

Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States. It has become almost culturally ubiquitous, with hashtags migrating into other forms of media and traditional news outlets using it as a […]

Social Media Tools
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Pass the Licorice – Brands Waste No Time with #InstagramVideo

As written for Technorati Instagram’s announcement that it’s added video to its platform made waves with the masses Thursday. Analysts, social media practitioners, and news outlets quickly embraced the news. USA Today even took to the street in an impromptu poll to gauge the sentiment from avid Vine and Instagram users. Celebrities, too, wasted no time chiming in. Shortly […]

Business Reputation
Brands
Demystifying the Art of Building Your Twitter Brand

As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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