As written for SocialMediaToday A funny thing happened when we got our first smartphone and data plan only to embark on an entirely new digital relationship. And some of us forgot, even just a bit, about real life. Social Networking in Real Life If 2012 was the year social networking went mobile, then we may well … Continue reading »
As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. … Continue reading »
![4 Things to Try with the New Pinterest Analytics [VIDEO]](http://socialmarketingfella.com/wp-content/uploads/2013/03/PinterestTarget-analyticsatlast-160x120.jpg "4 Things to Try with the New Pinterest Analytics [VIDEO]")
Originally published to Social Media Today In the app developer world we’re all still waiting for an announcement about an open Pinterest API. While yesterday’s news was no such luck, it was still good news for marketers who can now enjoy Pinterests new analytics. Sure, they’re a little late to the game, but hey, they’re … Continue reading »
![Facebook’s Newer News Feed in a Nutshell [Video]](http://socialmarketingfella.com/wp-content/uploads/2013/03/bigdealFB-160x120.jpg "Facebook’s Newer News Feed in a Nutshell [Video]")
If you’re reading this blog you’ve certainly, by now, heard Facebook made some sort of announcement. And if you really follow this stuff, you may have heard how Google tried to out-do ‘em with a strategicly timmed announcement the day before. So what’s all the hype? To borrow from Entertainment Weekly, the basic gist is your news feed … Continue reading »
As written for Social Media Today One needn’t look further than last month’s announcement from LinkedIn to learn the business of Q&A search isn’t an easy one. The company pulled the plug on LinkedIn Answers, its Quora-like Q&A service, on Jan. 31. Speaking of which, just Just Quora-search “Things Contributing to the Decline in Quora” to figure out the story … Continue reading »
Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put … Continue reading »
Article first published as CEO Interview: Visual Engagement: The Power of Storyboarding with Storyboard That on Technorati. Paraphrasing the Lean Startup mantra – In today’s business world the question isn’t what you can build, but what you should build. Central to knowing what to build is a firm grasp on what problem you want to solve, why … Continue reading »
As published on Social Media Today Storyboarding for Business There’s a reason why advertisers use storyboards to sell their ad concepts: it illustrates a concept and delivers a story to the client. Many business owners don’t realize that the storyboard is also a business and management tool that can be used to convey messages to employees, … Continue reading »
As written for and published on Technorati As Easy as Changing a Radio Station In 1988 I got my first car, an eight year old Chevy Citation. Powder blue. It used to be that I had six buttons from the cassette deck that let me change from one radio station to another. Journey’s “Open Arms,” on … Continue reading »
We recently learned how Facebook advertisers will soon have the ability to target advertisements based on the email addresses and phone numbers they already have. Inside Facebook first announced the news and it’s since then been confirmed; the relationship between Facebook users and a business’ customer base will be bridged. While full details on how this feature will … Continue reading »