As written for Social Media Today When Staples asked business owners to select one marketing wish, Facebook prevailed. The office and stationary supply giant recently surveyed 500 assorted businesses in an online poll, asking: “If you were given one wish to be granted, either a one-time Super Bowl Ad, a Facebook page with 2 million […]
Social Media Tools
Social media tool companies and trends in San Francisco.
Coming to a Neighborhood Near You: Social Networking in Real Life
As written for SocialMediaToday A funny thing happened when we got our first smartphone and data plan only to embark on an entirely new digital relationship. And some of us forgot, even just a bit, about real life. Social Networking in Real Life If 2012 was the year social networking went mobile, then we may well […]
Demystifying the Art of Building Your Twitter Brand
As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. […]
4 Things to Try with the New Pinterest Analytics [VIDEO]
Originally published to Social Media Today In the app developer world we’re all still waiting for an announcement about an open Pinterest API. While yesterday’s news was no such luck, it was still good news for marketers who can now enjoy Pinterests new analytics. Sure, they’re a little late to the game, but hey, they’re […]
Facebook’s Newer News Feed in a Nutshell [Video]
If you’re reading this blog you’ve certainly, by now, heard Facebook made some sort of announcement. And if you really follow this stuff, you may have heard how Google tried to out-do ’em with a strategicly timmed announcement the day before. So what’s all the hype? To borrow from Entertainment Weekly, the basic gist is your news feed […]
ChaCha: The Answer to Your Burning Questions
As written for Social Media Today One needn’t look further than last month’s announcement from LinkedIn to learn the business of Q&A search isn’t an easy one. The company pulled the plug on LinkedIn Answers, its Quora-like Q&A service, on Jan. 31. Speaking of which, just Just Quora-search “Things Contributing to the Decline in Quora” to figure out the story […]
6 Tools to Improve Your Inbound Marketing Efforts
Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put […]
CEO Interview: Visual Engagement – The Power of Storyboarding with Storyboard That
Article first published as CEO Interview: Visual Engagement: The Power of Storyboarding with Storyboard That on Technorati. Paraphrasing the Lean Startup mantra – In today’s business world the question isn’t what you can build, but what you should build. Central to knowing what to build is a firm grasp on what problem you want to solve, why […]