![5 Tips for Twitter Advertising to Your Mobile Audience [SlideShare]](http://socialmarketingfella.com/wp-content/uploads/2013/05/AdTips-160x120.jpg "5 Tips for Twitter Advertising to Your Mobile Audience [SlideShare]")
Social Media Advertising As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience. According to Twitter, sixty percent of their 200 million active users log in via a mobile device at a rate of at least once per month. So the company sought to better understand the behavior of … Continue reading »
As written for SocialMediaToday A funny thing happened when we got our first smartphone and data plan only to embark on an entirely new digital relationship. And some of us forgot, even just a bit, about real life. Social Networking in Real Life If 2012 was the year social networking went mobile, then we may well … Continue reading »
As published on Technorati Mobile Apps and Great Minds A year ago PandoDaily writer Paul Carr, gave lodging mobile app Hotel Tonight a less-than-stellar review. “It doesn’t matter how slick your app is, disrupting an industry as complicated as the hospitality business involves building a huge number of real-world relationships,” Carr reported at the time. Hotels … Continue reading »
It’s funny how things work. Earlier this week I was interviewing the team at Narus. The company, an independent subsidiary of Boeing and more about digital, less about massive bodies of steel, is a pioneer in cybersecurity. Cybersecurity, the practices designed to protect networks, computers, programs and data from attack or damage. I was asking the … Continue reading »
As published on Technorati Crowdfunding Plus Let’s say you’ve got a great idea. Something like a better mousetrap, but better. Like a better, safer, bicycle tire. You need money and you need guidance to bring it to market. Go to Kickstarter and you can work on getting the capital. Then what? Holy cow, I’ve got orders to fulfill! … Continue reading »
Earlier this week, Entertainment Promotions closed its doors, laying off 667 employees, including 225 at its Troy, Michigan headquarters. The company is best known for that massive coupon book some of us buy from kids out fundraising for their school. The company had a 50-year history and earned itself a household name. This may not rival the Twinkie news, but … Continue reading »
Originally published on Technorati Big Data Texas Style Geographically located somewhat half-way between San Francisco’s apps and New York’s publishers is a company that helps pull it all together. Austin, TX-based, Pervasive Software, is a middle-ware provider. What Wikipedia calls, “software glue.” It’s what allows clients to invoke services across multiple databases. I met with Mike Hoskins, … Continue reading »
![4 Things to Try with the New Pinterest Analytics [VIDEO]](http://socialmarketingfella.com/wp-content/uploads/2013/03/PinterestTarget-analyticsatlast-160x120.jpg "4 Things to Try with the New Pinterest Analytics [VIDEO]")
Originally published to Social Media Today In the app developer world we’re all still waiting for an announcement about an open Pinterest API. While yesterday’s news was no such luck, it was still good news for marketers who can now enjoy Pinterests new analytics. Sure, they’re a little late to the game, but hey, they’re … Continue reading »
Twitter Account Hacks It happened to Craig, to Jack, and to the guy once known as “Barry.” The list of high profile Twitter accounts that had their passwords stolen in a security breach continues to grow. Hacked accounts of President Obama and Vice-President Joe Biden imply no one is untouchable. A recent Peer Reach’s analysis reported that many … Continue reading »
![Facebook’s Newer News Feed in a Nutshell [Video]](http://socialmarketingfella.com/wp-content/uploads/2013/03/bigdealFB-160x120.jpg "Facebook’s Newer News Feed in a Nutshell [Video]")
If you’re reading this blog you’ve certainly, by now, heard Facebook made some sort of announcement. And if you really follow this stuff, you may have heard how Google tried to out-do ‘em with a strategicly timmed announcement the day before. So what’s all the hype? To borrow from Entertainment Weekly, the basic gist is your news feed … Continue reading »