Category: Technology News

Guest Post
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How to Market Your Brand Better Using Periscope

By Japs Buidon Many marketers are now leveraging Periscope, a live streaming video app by Twitter, into their social media marketing efforts.  Learn why should too. It’s no surprise as to why marketers are now tapping Periscope as a part of their marketing efforts. Periscope allows real-time, authentic, and more personal connections between different brands […]

Guest Post
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5 Hot Information Technology Trends Rocking 2016

By Caroline Kastner Right across the world millions of people worldwide are using IT technology more and more. With the advancements and evolution of IT technology, any industrial automation company or tech website can now see more and more positive ways to improve their business in the future. This expert guide will give you some of […]

Latest
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National Park Service Launches a New-Look Responsive Web Design Website

The National Park Service (NPS) has launched a redesigned NPS.gov website. The website has a new look and added features to help visitors find information quickly. “The new design is the result of a multi-year effort to transform NPS.gov into a world-class digital experience and communications tool,” said National Park Service Director Jonathan B. Jarvis. […]

Big Data
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Whatcha’ Find Scrubbing the S&P 500 Slogans

The folks at Kopywriting Kourse set out to compile every company slogan on the S&P 500 Index and analyzed the data, but the data wasn’t to be found. So they compiled the metrics themselves. “It was a lot of searching,” writes Neville Medhora, 20% of slogans were easy to find, 65% required some digging, 15% involved some […]

Advertising
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New Ways to Avoid Annoying Ad Retargeting

Advertisement retargeting has become so prevalent, consumers are beginning to feel as though their every move is being watched. In many ways, they’re right. Businesses are gathering data on every customer interaction with their products and services, from the products they research online to the items they buy in their stores. What are businesses doing […]

Latest
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Slow Consumer Augmented Reality (AR/VR) Hardware Development Drops Forecast to $120 Billion

According to Digi-Capital, 2015 was a breakout year for augmented reality and virtual reality (AR/VR) investments. After a huge leap in Q4 2014, 2015 saw investments reach $686 million, making six straight quarters of AR/VR investment growth. Still, a dearth in development of consumer-grade hardware has Digi-Capital analysts revising an initial 2020 forecast of $150 […]

Case Study
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Study: 61% of Fortune 500 CEOs Lackluster on #SocialMedia

A new study sponsored by Domo and CEO.com found that 61 percent of Fortune 500 CEOs are not active on any major social network, and are missing an opportunity to use social platforms to interact with their key audiences. This year’s Social CEO Report, an annual survey that investigates the social media habits of business […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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