A new innovative partnership between the Missouri School of Journalism and global marketing agency VML will serve as a professional training program for students interested in working in social media. The course, “Advanced Social Media Strategies,” will be offered for the first time in the spring 2016 semester and will enroll both undergraduate and graduate […]
Technology News
Red-Hot Chinese Storytelling Platform Hypefolio Coming Soon to US Mobile Devices
With the breakneck pace at which the world of marketing is evolving, it’s hard to disrupt the market. But this Chinese company has done just that. Eqxiu, a mobile-first storytelling platform launched in July of 2014, instantly struck a chord with millions of users across popular Chinese social media networks such as WeChat and Weibo. […]
Using Technology to Make Learning Math Fun
By Tracey Clayton Are your children struggling with learning? Do they have difficulty grasping the concept of mathematics? Many parents find themselves in a delicate position as they cannot find an interesting way to make their children enthusiastic about learning. This is not something that should discourage you. The trick is to make learning a fun […]
New Washington Post Mobile Ad Delivers Carousel of Editorial Recommendations
Proprietary technology also matches the ads with key audiences to recommend content that’s most relevant to their interests The Washington Post today launched a new ad product that allows advertisers to deliver a unique content experience to audience segments on and off The Post platform. Using proprietary technology, “PostPulse” is a promotional unit that pulls […]
Coffee Bean & Tea Leaf Launch #SlurpCarols #SocialMedia Campaign
This holiday season, The Coffee Bean & Tea Leaf®—Southern California’s iconic coffee and tea retailer for more than 50 years—is partnering with advertising agency WONGDOODY to launch a new #SlurpCarols social media campaign featuring fans across the globe sipping from The Coffee Bean’s #PurpleStraw. The first in a series of four videos launches today featuring […]
How #Mobile Has Changed the Video Game Industry
Video gaming has continued to increase in popularity over the last few decades. Its growth has led to experts in traditional home entertainment voicing concerns that it could severely limit the growth of television, radio and print media. Before the turn of the millennium, video games revenue was estimated at $2.6 billion in the UK. […]
You Can Now Simultaneously View a Washington Post Article’s Video and Read Its Text
The Washington Post today announced a new video player that allows for continuous video viewing while scrolling through an article page. The technology, built by The Post’s engineering team, leverages the company’s proprietary video platform first introduced in December 2014. “We are always working to enrich the viewing experience, and as users multitask more and […]
New #WGCIT Incubator Set to Revolutionize How We Farm
Today Western Growers held the grand opening of its Center for Innovation & Technology (WGCIT), a technology incubator aimed at bringing innovative entrepreneurs together with farmers to facilitate creative solutions to the biggest challenges facing agriculture. Bruce Taylor, Chairman and CEO of Taylor Farms, was instrumental in coalescing the Western Growers Board of Directors around […]