Social Media Tools Technology News

5 New Ways to Target Facebookers with the Contact Info You Already Have

We recently learned how Facebook advertisers will soon have the ability to target advertisements based on the email addresses and phone numbers they already have. Inside Facebook first announced the news and it’s since then been confirmed; the relationship between Facebook users and a business’ customer base will be bridged. While full details on how this feature will […]

Mobile Trends & Tech Technology News

Saya What? The Underserved 3.8 billion User Emerging Economy Mobile Market

As published on Technorati There are around 5.3 billion mobile subscribers across the world, meaning 77% of the world’s population uses a phone. Around 3.8 billion of these mobile users live in emerging economies. Mobile solution provider, and TechCrunch Disrupt start-up Saya (pronounced, Say-yah), wants to be part of that market—the unsaturated part. The company’s solution targets the most […]

Social Media Tools Technology News

Real-Time Social Fan Data–Here at Last?

A company well known for delivering an easy-to-use, self-service social marketing platform enabling marketers to create campaigns on Facebook and Twitter in minutes, now promises to deliver social data just as quickly. Social marketing software company, OfferPop announced its new Integrated Social Marketing (ISM) platform that, for the first time, allows marketers to unlock real-time, actionable […]

Social Media for Business Social Media Tools Technology News

So You Want to Be a Rock and Roll Star? reKiosk’s Social, Self-Publishing Solution

As published on Social Media Today The 1967 Byrds classic song, “So You Want to Be a Rock and Roll Star” includes a memorable verse: “Sell your soul to the company/Who are waiting there to sell plastic ware.” And that’s the way it was for so many artists for so long. With digital, Apple, adaptivity, […]

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Social Media for Business Social Media Tools Technology News

Marketing Powers Activate! GraphEffect’s Social Network Now Open to the Rest of Us

As written for Social Media Today Earlier this year Gartner predicted that more than 60% of Fortune 500 companies will “actively engage” customers with Facebook marketing by 2013. One company, GraphEffect, has been helping fulfill on those estimates. GraphEffect serves as a collaboration platform for Fortune 500 brands and agencies to coordinate their marketing initiatives. Companies like […]

Mobile Trends & Tech Technology News

Mobile Ads: Vinny Prefers to Dine, Spicoli Heads to the Spa

Image: muaythaiislife.com The Great Debate Stereotypes of East Coasters and West Coasters have long been the material of late-night spoofs, movies, and cultural commentary. People from the West Coast brand their Eastern counterparts of being uptight and stressed out, while folks on the East Coast perceive them as having a laissez-faire approach to life. The generalizations go beyond mere […]

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Marketing Strategy Mobile Trends & Tech Technology News

Where You Go Defines You More than Where You Browse – SoLoMo (Infographic)

“Moms who go to the zoo also tend to frequent beauty salons.” That’s the latest finding from JiWire, a location-based mobile media company. That deduction alone may not be earth-shattering, but it points to something larger: the emerging value of location based data. While defining audiences on mobile is nothing new, doing so based on location patterns […]

Mobile Trends & Tech Technology News

Social Messaging Apps Leaving Mobile Carriers in Last Place (Infographic)

As published in Business2Community Another article about the Olympics? Yeah, but this one’s different. It’s got Wenlock, and cool graphics. At this year’s Olympic Games, social media users are spending nearly half their time watching the event and half their time communicating about it. At the time of this writing, a Google search of “London Olympics” […]