As written for SocialMediaToday A funny thing happened when we got our first smartphone and data plan only to embark on an entirely new digital relationship. And some of us forgot, even just a bit, about real life. Social Networking in Real Life If 2012 was the year social networking went mobile, then we may well … Continue reading »
Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station … Continue reading »
As published on SocialMediaToday Like to knit? You’re not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond being just fun and vocational, to life-changing, problem-solving, and entirely supportive. Divorce360 offers a private community for those contemplating, going through, or … Continue reading »
As published on Technorati The Art of Storytelling “Paradise, where virtue is rewarded, where neither evil nor death exist, is the eternal dream of man.” Thus begins the chronographic story Medieval Heaven, by NARR8. The Russian-native company (pronounced “narˌāt”), with offices recently launched here in the U.S., offers a fresh approach to mobile apps and content, … Continue reading »
Earlier this week, Entertainment Promotions closed its doors, laying off 667 employees, including 225 at its Troy, Michigan headquarters. The company is best known for that massive coupon book some of us buy from kids out fundraising for their school. The company had a 50-year history and earned itself a household name. This may not rival the Twinkie news, but … Continue reading »
As written for SocialMediaToday Facebook Advertising According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Digital marketing technology company Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. And as per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads … Continue reading »
As written for and published on Business2Community LinkedIn Skills Feature Two years ago LinkedIn introduced the “skills endorse” feature, allowing users to quickly endorse one another. “Was that two years ago?” Yes, it doesn’t seem like it, but it was. About a year went by with people occasionally playing with the new category when people … Continue reading »
Tight regulations, high risks, and slow adoption rates have kept most financial services companies in a pickle when it comes to figuring out what to do about social media. Rules around what can be said to whom, when an employee is the voice of the company or the voice of themselves, and other considerations lack clarity. … Continue reading »
For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath … Continue reading »
As written for Business2Community Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights: This year, 94% more auto brands are utilizing digital video than last year Luxury auto marketers devote 28% of their budgets … Continue reading »