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Maximize Twitter With These 10 Tips

Written By: Uchenna Ani-Okoye When Twitter was originally released, it gained popularity and notability around the world very quickly, racking up millions of users. Sometimes described as the SMS of the World Wide Web, Twitter is a social media site that allows people to engage with one another by micro-blogging. It can be used for a […]

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How to Market Your Brand Better Using Periscope

By Japs Buidon Many marketers are now leveraging Periscope, a live streaming video app by Twitter, into their social media marketing efforts.  Learn why should too. It’s no surprise as to why marketers are now tapping Periscope as a part of their marketing efforts. Periscope allows real-time, authentic, and more personal connections between different brands […]

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How to Use Twitter to Steal Customers from Your Competitors

By Michael Akinlaby With 42% of Twitter’s users following brands, Twitter is a great place to build brand ambassadors, drive traffic and convert sales. Instead of starting all the way from the scratch, you can tap into the fan base of your competitors. Your established competitors have spent years building their army of ambassadors and customers […]

Brand Management Latest Social Media Marketing Twitter for Business

The Master Key to Unlocking the Benefits of Social Media

As a follow-up to my previous column, allow me to further explain the difference between conventional (and mostly ineffective) forms of social media versus the successful use of this resource. For one group, social media is the digital equivalent of a hand mirror; a tool for self-indulgent and hypnotic obsession, in which a business owner […]

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Toyota’s Selfies Campaign Delivers #SocialMedia for Good

Just this month, Toyota launched a campaign that gives people the chance to do something kind for others, using something as simple as their selfie. The campaign #Selflessie encourages people to snap and post a “selfless selfie.” Through Jan. 4th, every single selfie hashtagged on Instagram with #Selflessie will trigger a $50 donation from Toyota […]

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Social Media’s Top Men’s and Women’s Lifestyle Mags

Measuring Lifestyle Magazines with the eValue Score Social media analytics company Engagement Labs recently ranked the top men’s and women’s lifestyle magazines based on social media performance. The company’s eValue score delivers intelligent brand data for social media networks including Facebook, Twitter, Instagram and YouTube. A score is assigned between 0-100, and is comprised of the aggregate of three subscores […]

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Growth Hacking 5,000 Twitter Followers in Three Weeks

As published to Huffington Post In March of this year, a group of social media enthusiasts and developers of the@Crowdfire Twitter Premier League set out to challenge one another to see who could amass the greatest number of Twitter followers in a given period of time. Growth hacker Karan Thakkar won this challenge, growing a […]