Written By: Victor Blasco People trust other people. And customers trust other customers. In marketing, this much is a given: You can say a million times how incredible your product is, but it will never be as effective – or have the same impact – as when someone else says it for you! That’s why […]
Video Marketing & Technology
4 Important Ways to Prepare Marketing Videos Before Publishing Them
Before you publish your marketing videos on any platform, you need to make sure that they are fully prepared. The final preparation of the videos can make a big difference and could affect how they turn out after they’re published. Overall there are four ways in particular that marketing videos should be prepared. 1. Use […]
5 Really Good Reasons Why Video Testimonials Can Boost Your Sales!
Different audiences respond to different marketing techniques – this is certainly not a new idea. Some customers respond really well to long-form pieces of content like white papers, while others prefer short bursts of information like Infographics or presentations. But in terms of those marketing techniques that are capable of cross-pollination – the ones that […]
How Long Should Your Next Video Be? [Infographic]
When making a video for your company it can be hard to decide what to put in and what to leave out. This infographic from One Productions looks at how you can find the ideal length for your next video and even breaks it down by industry. The key point is that 56% of videos […]
6 Ways to Use Facebook Live to Help Your Business
Written By: Elizabeth Victor With all the buzz and hype surrounding Facebook Live, you might be wondering how you can take advantage it, and make it work for your business. If you want to capitalize on this big trend, there are certain things that you can and should be doing to connect with your Facebook audience […]
The Future of Video Marketing, How Powerful Is It? [Infographic]
If a picture is worth a thousand words, video delivers twenty-five of them per second. That’s what the team at One Productions believes. They are an award-winning video production company based in Dublin, Ireland, specializing in the creation of video content that gets target audiences interested, excited and leave them wanting more. The company provides […]
Intuit Is Sending Death Wish Coffee to the Super Bowl
The creators of “The World’s Strongest Coffee”, Death Wish Coffee Company, have taken first place in the Intuit QuickBooks’s Small Business Big Game Competition, securing them a thirty-second commercial during football’s biggest game offering more than 100 million viewers. Death Wish Coffee Company entered the competition after the success they witnessed from GoldieBlox, the 2014 […]
Personalize Your Social Marketing with a Sociable Video Personality
By Dave Ratner Personalization is the essence of branding and promotions. If a business owner can lend his voice to a good or service, if consumers can hear the individual behind a company – if they can listen to the namesake of a retailer or a maker of a particular line of products – then […]