Different audiences respond to different marketing techniques – this is certainly not a new idea. Some customers respond really well to long-form pieces of content like white papers, while others prefer short bursts of information like Infographics or presentations. But in terms of those marketing techniques that are capable of cross-pollination – the ones that […]
When making a video for your company it can be hard to decide what to put in and what to leave out. This infographic from One Productions looks at how you can find the ideal length for your next video and even breaks it down by industry. The key point is that 56% of videos […]
Written By: Elizabeth Victor With all the buzz and hype surrounding Facebook Live, you might be wondering how you can take advantage it, and make it work for your business. If you want to capitalize on this big trend, there are certain things that you can and should be doing to connect with your Facebook audience […]
If a picture is worth a thousand words, video delivers twenty-five of them per second. That’s what the team at One Productions believes. They are an award-winning video production company based in Dublin, Ireland, specializing in the creation of video content that gets target audiences interested, excited and leave them wanting more. The company provides […]
The creators of “The World’s Strongest Coffee”, Death Wish Coffee Company, have taken first place in the Intuit QuickBooks’s Small Business Big Game Competition, securing them a thirty-second commercial during football’s biggest game offering more than 100 million viewers. Death Wish Coffee Company entered the competition after the success they witnessed from GoldieBlox, the 2014 […]
By Dave Ratner Personalization is the essence of branding and promotions. If a business owner can lend his voice to a good or service, if consumers can hear the individual behind a company – if they can listen to the namesake of a retailer or a maker of a particular line of products – then […]
The Washington Post today announced a new video player that allows for continuous video viewing while scrolling through an article page. The technology, built by The Post’s engineering team, leverages the company’s proprietary video platform first introduced in December 2014. “We are always working to enrich the viewing experience, and as users multitask more and […]
As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]
