As written for Social Media Today If you were a developer fortunate enough to have won entrance to the exclusive Google I/O conference in San Francisco last week, you might have also been one of the first to play around with Google Glass prototypes. Indeed, Mashable proclaimed the device the hands-down, breakout winner of the annual event. And this […]
Video Marketing & Technology
Luxury Auto Brands are Driving Digital Adoption
As written for Business2Community Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights: This year, 94% more auto brands are utilizing digital video than last year Luxury auto marketers devote 28% of their budgets […]
Camera Ready: Every Video is a Story
As published in Business2Community Video Production “Any video you make should “add value” to your other content. In other words, don’t just do a video version of an article you’ve written.” That’s how Camera Ready: How to Present Your Best Self and Ideas On Air or Online, a new multimedia eBook, begins. Author Manoush Zomorodi uses her […]
TiVo: Vignettes Helping Maintain TV Viewer Engagement in a DVR World
Article first published as According to TiVo: Vignettes Helping Maintain TV Viewer Engagement in a DVR World on Technorati. In a DVR world, who watches commercials? That was the lead-in on one of the slides presented by Greg DePalma, Vice President of Audience Insights at TiVo. Indeed, fast forwarding with your DVR remote is now as commonplace […]
Vid.ly Killed the Video Puzzle – Interview with Jeff Malkin, President of Encoding.com
Article first published as Vid.ly Killed the Video Puzzle – Interview with Jeff Malkin, President of Encoding.com on Technorati. The year was 1981 when MTV and British New Wave group, The Buggles, proclaimed that video killed the radio star. That was just the beginning. “Rewritten by machine and new technology, and now I understand the problems you can see.” […]