Article first published as CEO Interview: Visual Engagement: The Power of Storyboarding with Storyboard That on Technorati.
“Storyboard That was designed from the ground up to provide the tools and mental frameworks to help people ideate and iterate over ideas via visual storytelling,” Sherman explains. Anyone working in an enterprise organization, or at a place with more than a few parking spaces in the lot knows the importance of cross-organizational communication. In order to break down and build up ideas strong communication between all of the stake holders (marketing, development, IT, creative, etc. is paramount.
Storyboard That fills a critical niche of providing a professional rapid storyboarding tool focused on conveying a message and rough user interfaces. Sherman explains, “The artwork is intentionally a bit vague to give the impression that the storyboards are works in process and invite conversation to improve them.” Storyboard That isn’t competing with high-end programs to create high-definition movies. The opposite, in fact. The company is focused on delivering an easy-to-use, cut-and-paste program that enables users to go from thought to mock-up in minutes. “We see ourselves as the PowerPoint of the storyboard market,” Sherman reflects, “professional, easy to use, and incredibly powerful but not flashy.”