Social Marketing Fella

Daily Deals and Flash Sales: All the Stats You Need to Know

Before there was Choxi, Groupon, or Living Social, there was one industry disruptor: Woot. Woot’s daily deal launched in 2004 (Amazon bought the company for $110 million in 2010). Today, daily deals and flash sales are the norm, with myriad ecommerce sites using daily deals and flash sales as a means to spur buyer behavior,

The statistics:

  • There are over 500 daily deal sites in America.
  • 56% of businesses have higher click-to-open rates from flash sale emails compared to their yearly rate.
  • 3-hour flash sales have the highest transaction rates at 14%
  • Flash sale emails sent after 3pm have 9% higher open rates than lunchtime sales.
  • Overall, flash sales generate a 35% lift in transaction rates.

The team at created an insightful infographic about daily deals and flash sales.


Infographic by Used with permission.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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