Social Marketing Fella

Don’t Set an Unrealistic Publishing Schedule, and other Blogging Mistakes [Infographic]

Readers respond to short roundups that summarize your important points at the end of every post.

This isn’t a widespread technique, but it can be quite helpful in capturing the attention of a user that skipped to the bottom of your blog for your point, but didn’t want to wade through the content.

So, to summarize, the folks at Start Blogging Online offer this advice.


  1. Set an unrealistic publishing schedule
  2. Cram too many words together (use headers instead!)
  3. Disguise links behind “CLICK HERE” anchors.
  4. Forget to interrupt your text with some images.
  5. Ignore your commenters
  6. Neglect social media buttons
  7. Forget to install Google Analytics
  8. Show recent & popular posts

If you really want to snag your reader’s attention from the outset, you can also do something not showcased in this post: you can direct them to your conclusion from the get go, they explain.

For example, I could have capped my intro with the line: “For a snapshot of the most important points I cover in this post, skip to the bottom.” It’s important to give your readers a “So what?” as early in the post as possible to hook them; don’t save it all for a “big reveal”. Show them you understand their problems and have an answer they are looking for!

Follow this compendium of eight blogging mistakes to avoid.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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