Effective Promotion and Marketing Is Necessary To Maximize Earnings from Blogs

There are some hobbies that have gradually translated into money spinning options, and blogging is one of them. Just about a decade ago, blogging was looked upon as merely a hobby. In those times, when blogging was in the nascent stages, the pleasure of being recognized for writing skills was the sole objective of bloggers. Money was never the consideration. However, just within a few years, the context of blogging has changed completely. It now provides ample opportunity for making money. You can make use of your writing skills and start earning from blogging.

In order to earn from blogging, you have to produce high-quality content and take a methodical approach for taking advantage of the monetizing options that are available. Remember that earning from blogs is not easy, especially if you aim for decent earning. If earning a thousand dollars per month is the benchmark that you set for yourself, then it needs a lot of hard work and enterprise skills in business to make it happen. Presently, there are about 100 million blogs that are being published. Out of those, only about 13 millions achieve the benchmark that you have set. It is tough competition that can be won by proper planning and deft execution of marketing blogs. How it can be done has been discussed in this post.

Select your niche to get established

To begin with, you should be very clear in your mind about the writing niche that you are passionate about. This niche should be the foundation of your blogs because it would be reflecting your vision, expertise and experience about the topics that you write. Such writing emanates from the core of your mind and heart and is proven to be quality stuff that is likely to be appreciated by others. In course of time, the niche becomes the business that can show you the way for earning. Since you have a good understanding of the subjects and topics that you write about, its authenticity will also be high. Once you have established your authority and have received an adequate positive response, it’s time to turn around to explore the monetizing options.

Promote it correctly

Although you might be a passionate writer and high-quality blogs, it is critical to be visible to your audience easily. Instead of your audience just happening to discover your blog on the web by chance, take measures to ensure that you reach out to your audience before they find you. Create your own website and adapt suitable SEO techniques so that it increases visibility. You should concentrate of spreading your blogs in as many ways as possible by using the platforms of social media that has wide outreach. This would help to build a dedicated audience for your blogs.

Get it branded

Create an identity of your blogs that is easily recognized by people. Your blogs become your identity by which people would recognize you. This is what branding of blogs is all about. In addition to restricting to a specific niche that you write about, create an image for your blogs by choosing suitable logos, colors and writing style. This would make it easy for you to stand out from the crowd and be counted. The brand will uphold the inherent qualities of your blogs as both become synonymous with time.

Know your audience

 

Knowing your audience is very important because you have to specifically cater to them as they become your sponsors and ambassadors in the long run. You should be aware about the type of audience that you address and also consider their geographical location. Knowing the demographic details of your audience in addition to its constitution, tastes, likes and dislikes is very important in devising suitable content and marketing plans for your blogs. In the absence of good marketing, your efforts of good earning from blogs can fall flat. You need to reach out to the place where your audience is.

Optimize your content

Since marketing content is what determines the success of earning from blogs, you have to adapt suitable SEO techniques to reinforce the marketing initiatives.  While your audience is important to you, search engines are equally important as it helps to add more visibility through good ranks in search results.  You have to work in a way so that both are happy with what you do. Knowing about the ways of Google would provide the leading light in your SEO initiatives. The Google guidelines governing SEO have to be implemented correctly. From creating high quality content to making roper use of the social media to augment SEO efforts, everything has to be done with professional competence.

Select the avenues of earning

After you have firmed up the ways of promoting your blogs, it is time to focus on the money earning opportunities that are available. Once you have established your blog and it has received good response from the target audience, launch one or several monetizing schemes from the list below.

  • Advertising – Publish advertisements on your blog site either by using Google Adsense network or securing direct advertisements. This is the most common practice for earning from blogs. The advertisements appear on the side bar or any other appropriate place of the site. The advertisements are relevant to the content that encourages viewers to click on and you get paid for it.
  • Link with affiliate marketing – You can take up affiliate marketing to advertise products or services of companies that you represent. Whenever a sale happens that originates by clicking the advertisement on your site, you are paid a commission by the company.
  • Market digital products – Earning by selling digital products is another option that bloggers take up. From e books to online courses and from apps, themes, plugins to video, images, music any kind of digital products that can be sold from your platform can help you to earn money.

There are many other ways to make money from blogging. However, being close to your audience and meeting their expectations hold the key to success in earning well from blogging.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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