Social Marketing Fella

High Fashion Turns High Tech with Resale Mobile Apps

The resale revolution has gone high-tech! Gone are the days of rummaging through picked-over bins of beaten up clothing in dingy, dimly-lit stores. Today’s woman wants the hot, designer brands at a fraction of the retail price without spending all day trying to create the perfect outfit.

That’s why Clothes Mentor, one of the nation’s largest upscale women’s resale brands, is launching the resale franchise industry’s first ever women’s resale fashion app for Android and iPhone.  It puts unprecedented control over the resale experience in the hands of millions of consumers – at just the touch of a button.

The company is using this high tech marketing to make the resale experience even better. People can log into their Club CM Rewards account to review their purchase and selling history, schedule a personal shopping service and find the new hot new fashions at their local stores. This is an industry first.

Sell Used Clothes  Used Clothing Store   Clothes Mentor

High fashion turns high tech

  • Know what’s new…first!: Use the app’s “Search Store Locator” to find a store, then choose the store’s social media icon to see what’s new before heading to the store. No more time wasted on shopping trips to see merchandise you’ve already considered.

  • Leave your wardrobe to the experts: Choose the Personal Shopper option and within minutes, customers can schedule a free style consult with a personal shopper service at participating stores.

  • Track your purchases and sales: You know you’re a savvy shopper, now you can prove it! Access your Club CM Rewards account to view your sales receipt and purchasing history so you can keep your clothes shopping budget up to date.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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